Master of Business Administration
Financial Management FNC535M
RCBC Plaza Room No. 526
“Big City Trust Company”
Case Analysis & Corporate Strategy
Group 4 Report
Estepa, Joan Carla E. | Member | BSC Management, Corporate Focus | Reyes, Corinne Erlyn L. | Member | BA Humanities with Professional Certificate in Business Management | Yan, Lee Rainier C. | Member | B.S. Chemical Engineering |
Dean Atty. Joe-Santos Balagtas Bisquera
Executive Summary According to the case, Auto-Drive Company is developing an Auto-Drive which will be installed in cars, a technology that would switch cars into automatic pilot. This kind of …show more content…
At the time of the case, the company is looking into investing on Auto-Drive Company, a company which is foreseen to have growth potential with the release of its product, the auto drive. Big City Trust Company wants to help guide the company on how to finance this potential growth as it recognizes the importance of this choice to Auto-Drive’s future.
Areas of Consideration
A. Environmental Opportunities & Threats
i. Macro-Economic Indicators
The1960’s era is known for the beginning of economic growth and reforms which was started by President John F. Kennedy (JFK) when he defeated Republican Vice President Richard M. Nixon (Levy, n.d.). His regime was also called the era “New Frontier”. It refers to his economic and social programs, for his commitment to renewal and change, a crusade to bring in a “new generation of leadership- new men to cope with new problems and new opportunities (Dictionary of American History, 2003). He continued the tradition of liberal democrats and made revolutionary proposals. He raised the minimum wage; increased the Social Security benefits; raised money for research into mental illness and allocated funds to develop improvised rural areas; supported and approved civil rights movement (US History, n.d.).