Polar Bear Check

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The world around us is dying. Since before I can remember, there have been phrases such as this one floating about. They pour out the mouths of our politicians, teachers, and even peers. Global Warming, extinction rates, even recycling; these topics have become the center of everything from debates and theories, to papers and proposals. They even drove the creation of nonprofit organizations, such as World Wildlife Fund (WWF), PETA, and Greenpeace. And while people believe in these organizations and the ideals they stand for, a bit of help is still needed in order to get support and spread the word. For this, organizations use advertisements. Much like those of companies who use them to sell a product, nonprofit groups utilize advertisements in order to convince the audience their belief and ideals. Each aspect of the advertisement put in place to induce a certain reaction, or idea. An excellent example of this is “Polar Bear Check.” This campaign, lunched by The World Wildlife Fund in Spain 2011, is filled with colors, allusions, symbolism, and pathos in order to craft the strong, convincing point to act now.
One of the most important things to keep in mind when analyzing the aspects of advertisements such as this one is the target audience. In this case it would be nature lovers who are more on the …show more content…
This bear is not only meant to represent the theme of the piece, but it also paints a picture in the minds of the audience. The color of its fur is a pristine white that almost seems to glow, and the texture of the fur looking soft to the touch. While in reality, polar bears are hunters, who show aggression to seal, walruses, and even humans. Yet the angelic white fur and soft features of the bear in this picture alludes to polar bears being delightful, innocent creatures. Enacting emotions from the audience and creating

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