Postmodern communications in Marketing Communications Essay

Submitted By plloyd2008
Words: 2677
Pages: 11

Over 150 years ago, on the afternoon of Thursday, November 19, 1863, U.S. a President Abraham Lincoln addressed the nation in the Gettysburg, Pennsylvania (Address, 2014). The speech by President Lincoln would in later years be referred to as the Gettysburg Address, within the words of this lay the framework and philosophy for not only an ideologies for democracy. Those same words many years later be the ideology for Chinese mobile smart phone manufacturer, Xiciomi. The very words uttered on that day by Lincoln were, “for the people and by the people”(Address, 2014).
While Lincoln spoke of a better a government, that would reflect the wants and needs of it’s stakeholders—it’s citizens—and against the desires of the tyrannous leaders, which had so forcefully spilt the new nation into two opposing sides. Lincoln spoke of the idealistic government in which existed a system of reciprocity; yet, his ideals of a government were flawed and doomed by the pre-modern systems and time to which he tried to apply these ideals. The pitfalls that Lincoln had over looked were: the pre-modern time and industry to which he tries to apply this idea, the lacking of knowledge of his stakeholders, the lack of competition and come against his ideals, 4) The lack of technology to which would aid them in understanding the needs and wants of their stakeholders.
However, when The Chief Executive, Lei Jun, says that this crowd sourced innovation is “by the people, for the people” (Pike, 2014). In today’s post-modern environment, they have all the tools, an industry and an era that feeds and fuels healthy competition, technology them to understand their stakeholder and their needs and desires. All these tools allows to create a system to which allows for interactive communication can exists. In this essay, through the aid of several examples illustrate how Asian marketers and companies are using interactive communications to change the future and way we view the customer and producers, while also, allowing to see the progression of postmodernism into co-production and co-creation. At the same time as, working through a cohesive understanding of the slight difference between co-production and co-creation. Furthermore, in this essay will display how Asian marketers and companies have grasped this progression more quickly than their western counterparts. While also determining major forces in the Asian and Eastern markets, that differentiate themselves from Western markets; and taking a glimpse at their cultural importance of their cultural values.
In order to understand why post-modernism and the post-modern era have allowed Asian markets to thrive and surpass first a running define of what post-modernism is. Taken from PBS.COM this is the most befitting definition:
“Postmodernism relies on concrete experience over abstract principles, knowing always that the outcome of one's own experience will necessarily be fallible and relative, rather than certain and universal.” (2014)
When looking at this definition, one can see how a company such as Xiciomi takes in consideration the experience of the users of its products and services. However, to this definition it appears, as every company should take into consideration the very unique experiences of each consumer. Yet, they do not. Take for instance Apple. Apple is one of the most successful mobile phone and technology producers in the world. One cannot think about mobile phones without thinking about the iPhone. But, unlike Xiciomi that takes the consumers personal experience as it comes. Placing emphasizes on the difference, plurality and has tolerance for those differences. Which is the whole understanding of the just of the post-modern era to which to exist.
Xicomoi, relies on a system of communication called the interactive communication. In this model neither the listen nor the speaker has a static position, as displayed excellently by Xicomoi, instead of the normal flow from speaker to listener,…