Powersup Case Study

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Pages: 2

Boston, MA – Targeting the adult’s market for the first time, Continental Food Corp. has developed a new weight-loss shake called PowerUp, and will launch the product in three weeks.

Served in shake or shake bar form, PowerUp’s main ingredients are whole-grain wheat, oats, and maca powder originating from the Andes Mountains in Peru. It is gluten-free, has 0 trans fats, and is the first adult’s shake to use Splenda as sweetener. PowerUp’s maca powder has 3,000 years’ cultivating history and 1,000 years’ medicinal records. It provides all the daily vitamins for adults.

Its other patented and proprietary ingredients include a vegetable-based protein, GoPro(10g, non-GMO), and a probiotic protein, Natural Pro Complex APS. Adults on a diet can