Roets argues that this way of thinking is linked to people's need to categorize the world, often unconsciously. "When we meet someone, we immediately see that person as being male or female, young or old, black or white, without really being aware of this categorization," he says. "Social categories are useful to reduce complexity, but the problem is that we also assign some properties to these categories. This can lead to prejudice and stereotyping."
People who need to make quick judgments will judge a new person based on what they already believe about their category. "The easiest and fastest way to judge is to say, for example, ok, this person is a black man. If you just use your ideas about what black men are generally like, that's an easy way to have an opinion of that person," Roets says. "You say, 'he's part of this group, so he's probably like this.'"
It's virtually impossible to change the basic way that people think. Now for the