Presentation: India and Segment Essay

Submitted By Sohee-Lee
Words: 926
Pages: 4
Open Document
Profile International Markets
- Marketing Plan

Diploma of International Business
#21029 Sohee LEE

Product; KIMCHI

Korean traditional side dish made of vegetables with a variety of seasonings.
There are over 180 varieties of kimchi.
It is used invarious ways like pancake, soup, stirred rice, etc.

Potential Market

Thailand
Thai food is internationally famous.
Whether chili-hot or comparatively blends, harmony is the guiding principle behind each dish. Thai cuisine is essentially a marriage of centuries-old Eastern and Western influences harmoniously combined into something uniquely Thai.There must be a harmony of tastes and textures within individual dishes and the entire meal.

Potential Market

LatinAmerica
Latin America is a highly diverse area of land that holds various cuisines that vary from nation to nation. Some items typical of Latin
American cuisine include maize-based dishes and various salsas and other condiments. Each country of Latin America tends to use a dif ferent spice and those that share spices tend to use them at different quantities.

Selected country; India

India
Indian cuisine encompasses a wide variety of regional cuisines native to India. Given the range of diversity in soil type, climate, culture, ethnic group and occupations, these cuisines vary significantly from each other and use locally available spices, herbs, vegetables and fruits. Indian food is also heavily influenced by religious and cultural choices and traditions.

PEST Analysis
- Political Impact o Increasing economic disparities among regions are emerging as a political risk capable of provoking serious socio- political tensions that could lead to localized violence from time to time o India could benefit greatly from free trade

- Environmental Impact o Price differential between fresh and processed food in India is very high relative to convenience, hygiene and health values of the processed food. In the developed countries processed and fresh food compare well in prices. o The challenges to food processing are socio economic environment, subsistence agriculture, fragmented value chains and lack of infrastructure for post-harvest management and processing.

PEST Analysis
- Social Impact o Rapid transformation in the lifestyle of Indians, particularly those living in urban India, has resulted in dramatic increase in the demand for processed food. o Apart from quality and range of products, value for money and attractive displays, the human touch has a vital role to play - Technology Impact o The computerization of the various operations in a retail store, including inventory management, billing and payments as well as database (of customers) management. o Apart from providing the retailers with better and timelier information about their operations, the technology also does the job of preventing theft, promoting the store's goods and creating a better shopping atmosphere

Segment the target country

Well Settled

Strugglers

This segment could be thought of as comprising people who have established themselves in their respective fields. ; they normally have one kid and have a decent monthly household income

This segment could be thought of as comprising people who could not quite make it in life and are now struggling to make ends meet.
With an average family size of three and the lowest income per month, this segment is mostly self-employed and has been working for about a decade.

Segment the target country

Enjoyers

Conservative

This segment could be thought of as the apex segment in terms of urban consumers. They have the highest monthly household income and are employed mostly in the private sector.

This segment could be looked upon as people who have given in to the fates of life. The oldest of the lot, they earn the least in terms of income. Financially, they like to save money.

Segment
Show More

Related Documents: Presentation: India and Segment Essay

Compound Annual Growth Rate and Visit Www .Ibef . Org Essay

Contents  Advantage India  Market overview and trends  Growth drivers  Success stories: BEL, Videocon  Opportunities  Useful information For updated information, please visit www.ibef.org 2 Electronics NOVEMBER 2011 Advantage India Growing demand • Growth in electronics will accelerate as government and corporate spending increases • Higher disposable incomes and adoption of plastic credit could boost the demand for consumer electronic goods Opportunities Advantage India Market sizeUSD45…

Words 3993 - Pages 16

selling to india Essay

Selling into India: Lessons From Silvio Napoli No amount of process re-definition could have saved Schindler the pains associated with attempting to move into India with a low-cost strategy. Fundamental assumptions about India just wanting low-cost elevators where customization wasn't a requirement took the effort of creating a subsidiary to learn from. For the last four years I've been teaching an international business course occasionally for a local MBA Program. My students are all working…

Words 2795 - Pages 12

Sales in India Essay

companies in Canada to become the leading exporter of wine from Canada to India in the next five years. The winery would deal in exporting red wine, sparkling wine and Ice wine to India. Due to international exposure through traveling or studying abroad the average Indian young generation not only have an acceptance towards the western culture but they try to adopt the western culture in certain aspects. The wine culture in India is also a result of that readiness of acceptance. We have future plan…

Words 1221 - Pages 5

The Yes Men Fix the World Essay

conferences dress the part of corporate executives and have very convincing presentations along with visual aids and props to convince the audience they are authentic. They use humor, sarcasm and a variety of techniques to convince their captive audience and us the viewers to see things their way and to expose the misdoings of the corporations. During the dialogue they show both sides of the subject in their presentation this built more…

Words 1368 - Pages 6

Essay about Superbowl Ad Review

or manufacturer. In the usual course, advertisement symbolizes a particular media, but the modern era leads the channel to various streams such as, boards and hoardings, wall paintings and tree labels, print media, television channels, spot presentation and mouth to mouth publicity. The experts favour more of mouth to mouth publicity. They feel it as most effective method for publicity. This establishes brand and brand position for a product or service. An advertisement undergoes an elaborate…

Words 540 - Pages 3

Pest Analysis of Retail Industry in West Bengal Essay

Retail Scenario in India : Touching Meteoric Scales As the corporates – the Piramals, the Tatas, the Rahejas, ITC, S.Kumar's, RPG Enterprises, and mega retailers- Crosswords, Shopper's Stop, and Pantaloons race to revolutionize the retailing sector, retail as an industry in India is coming alive. Retail sales in India amounted to about Rs.7400 billion in 2002, expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003, retail sales are also…

Words 3009 - Pages 13

Entrepreneurship Innovation Essay example

for roof top solar energy Installation in India – Business Model Generation & Customer development processes This report provides an understanding of the early phases Entrepreneurship & Innovation process primarily focusing on the business model generation & customer development process. The report provides an overview from literature as well as learning from my own action learning project on setting up a roof top Solar energy installation start up in India. Jimut Kumar Basa Jimut Kumar Basa Haze…

Words 6850 - Pages 28

Marketing and Starbucks Essay

1. India’s large market India was ranked as the fourth - largest economy in the world in term of purchasing power parity. In 2006, the middle class in India was estimated at around 250 million. The India retail market was estimated at US$350 billion, the market was largely unorganized and dominated by small and individually owned business. The reform over the years had resulted in higher growth rates, lower inflation and significant increase in foreign investment in India. 2. Youth’s market…

Words 5349 - Pages 22

Tyre Industry Profile

truck and bus segments contribute almost 75% to its rupee value turnover. With India emerging as a global automotive hub, domestic tyre companies are expanding their operations and global tyre majors are increasing their presence in the Indian tyre market. The new technological frontiers of the tyre industry in India are radialisation in the truck and bus segments and a shift to high-performance tubeless passenger car radials. Market Segmentation Replacement is the biggest market segment and accounts…

Words 10191 - Pages 41

Designer's Role And Internshipment: An Introduction To Ms. Rinku Kaicker

statement: "Enduring Value. For the nation. For the Shareholder." History and evolution ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes…

Words 7565 - Pages 31