History of Kentucky Fried Chicken
KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken. In 1952, Harland Sanders recognized that franchising is the best way to expand his fried chicken business, so the first KFC franchise opened in Utah in 1952, since then KFC entered a rapid development period. In 1964, KFC has more than 600 …show more content…
Fourth, KFC has lot of promotion activities. Such as advertising, which has become a magic weapon of KFC to attract customers. For example, sometime I confusing about what I got eat tonight cause I do not want cooking, at this time I saw the advertising of KFC 90% for sure I will order it. Also, the KFC’s promotion activities include price-off promotions or launch special meals.
Fifth, it’s about KFC’s internal comprehensive advantages. Such as friendly company image, comfortable environment, good service, acceptable price, and high quality and safety of food. All of these come to together become the comprehensive competitiveness of KFC.
Negative Influence on My Perception
In this part, there are four parts of negative influence on my perception, two of them are the weaknesses within the KFC Company, and two are threaten from external environment. I will talk about the weaknesses within the company first.
First, as I mentioned before, KFC has more than 20,000 restaurants around the world, so it can great to satisfied the customers and become an advantage of KFC. But on other side, that also can be a largest weakness. We should know that each of KFC restaurants is relatively independent cause most of them are franchisee. So the challenge is how the KFC headquarter to manage them to ensure that each of them will work very well. Cause they are stand together use one brand KFC, if one make a mistake will influence the