1. Overall, the company did a good job in dales and in profits over the five-year period. According to the annual sales and profit tables, we can easily find out that the annual total sales and total profit was increasing from 2007 to 2011. However, the company’s return on sales was declining each year. Specifically, each product’s performance is different from each other. For product A, the annual sales and profit keep same in 2007 and 2008, and then they decrease persistently from 2009 to 2011. In addition, the percentage of product contribution to sales and profit for product A were gradually reduced to 6.25% and 8.2% respectively. These changes have occurred may because the product A was in the decline stage of its product life cycle. Also, other products’ growth of sales and profits may result in those changes of product A. The annual sales and profit were increasing over the last five years for both product B and C. The percentage change in sales for product B was raising from 30% in 2008 to 36.36% in 2011; nevertheless, the product C’s percentage change in sales was declining from 42.86% in 2008 to 11.11% in 2011. Moreover, the percentage of product contribution to profit for both product B and product C was increasing. The product B’s percentage of product contribution to sales was growing from 2007 to 2011; however, the product C was increasing from 2007 to 2010 and decreased slightly to 25% in 2011. The reason of these changes is that both product B and product C entered the growth stage, which their sales and profits are increased, of their product life cycles. The declined percentage of product contribution to sales for product C in 2011 is because of introducing the new product D, which influenced the sales of product C. For product D, it’s sales raised really fast from 2010 to 2011. That is because it was in the later period of the introduction stage of its product life cycle. For the product E, the annual sales and profit was decreasing from 2007 to 2008, increasing from 2008 to 2009, and then declining from 2009 to 2011. Its percentage change in sales was decreasing from 2008 to 2011 roughly. Furthermore, the percentage of Product Contribution to Profit and sales was declining sharply over the five-year period, especially for the last two years. That is because product E was in the maturity stage of its product life cycle. Its sales growth slows and even levels off. The new product D may influence product E’s performance as well.
Compare and contrast the product life cycle and Boston Consulting Group matrix as marketing tools. Comment on their relevance to marketing department in the twenty first century.
Marketing simply means selling the right product at right price at the right place through right method of promotion to its customers. Pettinger stated that "Marketing is the competitive process by which goods and services are offered for consumption at a profit; this definition should be seen in the broadest…
Critical evaluation of Product life cycle
The lifetime of a new product goes through consecutive stages from product introduction to market growth, market maturity and sales decline (Forrester, 1963). This progress is known as the product life cycle. It is related to the marketing changes and it is useful to use this model to analyze marketing mix and do strategic decision. This essay will provide a brief explanation of the PLC model and then review the development of the concept…
the rest of the organization senses or suspects the importance of this project, this project is generally doomed to fail.
Scope. A project is usually a one-time activity with a well-defined set of desired end results.
Life Cycle with a Finite Due Date. Projects have life cycles, from beginning to the end.
Interdependencies. Projects often interact with other projects being carried out simultaneously by their parent organization. Different functional departments are involved in different phases…
ADMG201 06-02 Product Life Cycle ….
Pick four specific products you use, one for each stage of the Product Life Cycle - introduction, growth, maturity, and decline. Discuss these products in terms of:
…The product life cycle
…Market segmentation … OR …
…Target marketing ( you don't need to cover ALL these topics! ).
When TOMS shoes first came out not many people were interested in them and they weren’t very common. In the introduction stage of the life cycle they had low…
Assessment Cover Sheet
Paper Name: Strategic Management
Paper code: BB335.15
Assessment Name: Individual Case study assignment
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Ch 7 New Products
Factors associated w/ new prdct success
1. prdct superiority & high quality.
2. Eco adv to user.
3. Overall company & proj fit.
4. Identified mkt need, growth & size.
5. Competitive opportunity or niche.
6. Excell in CS.
New prdct development process
1. Idea generation.
Most ideas do not become prdcts.
Idea generation, the least expensive step in new prdct development, requires recognizing available idea sources.
New prdct development must focus on meeting C’s needs.
How do you know when to cut corners to get a product out the door?
How do you decide what not to build?
Is consensus always a good thing?
What's the difference between management and leadership?
What kinds of people do you like to work with?
hat are frequently asked questions in product manager interviews?
I am looking to interview at Bay Area tech companies (Google, Facebook, Zynga, etc.) as a product manager. It's been a while since I have interviewed for these things and would love your input…
Product Life Cycle of Compact Disc
Compact disc technology is one of the fastest growing industries of all time. Compact discs became popular in the early 80’s due to its ability to offer increased audio performance over traditional magnetic recording media. In 1983 over 30,000 players and 800,000 discs were sold. By 1990, this number had grown to a staggering 9.2 million players in the U. S., and close to 1 billion discs worldwide. In 2004, the annual worldwide sales of CD-Audio…
THE PRODUCT LIFE CYCLE
A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered automobile. Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As…