Project Part 1 Essay

Submitted By julieewill
Words: 783
Pages: 4

Julie Will
Professor Extejt
MGMT 140
26 September 2014
Project: Part 1
Market Research Anaylst

Job Descriptions for Market Research Analyst Positions

1) Libbey Inc. Toledo, OH
Job Title: Marketing Analyst
Perform marketing and sales research and analysis support for Global Commercial Team. Conduct financial analysis. Perform online market research. Manage data and spreadsheets. Measure global events outcomes and customer activation. Track internal ideation data, capture external market data, and create databases. Maintain complete, accurate files for each project. Make independent decisions regarding budgeting, logistics, and specific project management. Occasional travel may be required.

Source: Marketing Analyst. (n.d.). Retrieved September 24, 2014, from

2) Smarthome Irvine, CA
Job Title: Marketing Analyst
Communicate with online marketplace providers, oversee orders and manage order process, maintain inventories onsite and off for marketplaces, identify new revenue opportunities and act upon trends, and monitor and report on marketplaces.
Source: Marketing Analyst. (n.d.). Retrieved September 24, 2014, from

3) Marketing Research Analysts and Marketing Specialists

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Monitor industry statistics and follow trends in trade literature.
Measure and assess customer and employee satisfaction.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Forecast and track marketing and sales trends, analyzing collected data.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.


13-1161.00 - Market Research Analysts and Marketing Specialists. (n.d.). Retrieved September 24, 2014, from

Job Specifications

1) Four year Bachelor’s Degree preferred
a. Indicates not only knowledge of the field but also competency in reading comprehension, problem solving, speaking, writing, and active learning, all of which are essential to the job.
2) Business/Marketing degree or 3-5 years work experience in customer or product related areas
a. Indicates that you have great knowledge of the field or work experience in it.
3) At least one year of job related experience, on the job training, and/or vocational training
a. Indicates former experience and thus more in-depth knowledge of the job.
4) Excellent customer and personal service
a. Knowledge of how to provide customer service to achieve a high level of customer satisfaction. The job requires a lot of cooperation so it is important to have a