Promotion Plan A promotional plan outlines the tools or tactics you can use to accomplish your market objectives. The promotion plan for the run states our intentions and present works towards the progress of the run. It involves creating more awareness of our primary market and the secondary market within it to increase our customers and therefore, increase profit. It may include most part of our marketing budget and an accurate estimation of its cost. This may tarnish or upgrade the view of the market depending on its price or the type of customer we are reaching out to. Different means can be used to promote our market but they have to appeal to the social being of our customers because our customers are teenagers. A promotion plan is basically limited level of imagination in the minds of the producers. With a high level of imagination, capturing and satisfying customers would occur without much ado. Every promotion plan has a wide range of objectives including introduction of a new product, sale increase, brand equity, product acceptance, product positioning, creating a corporate image or even competitive retaliation. However, there are different basis for a promotion plan in different organizations. Our promotion plan has three identifiable bases; to create awareness of our existing product, differentiate our market (per charity) and increase demand therefore, profit. Our promotion plan includes advertising, publicity, personal selling and sales promotion. Laying the groundwork for our promotional tactics involves high level of creativity and research; while advertising and publicity requires the creativity spoken about. Advertising is a form of communication used to persuade a targeted customer to buy your product or service. The purpose of advertising would be defeated when one can hardly get the attention of a customer. “Getting the attention of a customer is one thing, but maintaining their attention is another.” You can get the attention of your customer in five seconds and loose it afterwards or you can get the attention of a customer and change that customer’s best product for a very long time. To advertise one…
What is promotion?
Communication by marketers that inform, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
What is the main function of a promotional strategy?
A plan for the optimal use of the elements of promotion: advertising, public relations, person selling, sales promotion, and social media
Convince target customers that the goods and services offered provide a competitive advantage over the competition
What is advertising…
One of the successful ways Paolucci’s can increase traffic from students and get ahead of the competition is by using sales promotions. Sales promotions are extremely effective and there are many different types that Mr. Paolucci should take advantage of. Coupons, loyalty programs, price-off deals, and sweepstakes are a few strategies that will definitely help Paolucci’s increase student traffic.
One of the easiest and most effective forms of sales promotion that will benefit Mr…
Nutrition and Mental Health
Go 2 for 5 and Beyond Blue
Go 2 for 5 is a health promotion initiative that focuses on improving and maintaining the health of Australians by promoting them to eat, on average, 5 servings of vegetables and 2 servings of fruit per day (adult measurements, children measurements depend on their age). The initiative aims to show that eating a healthy and the right balance of fruits and vegetables we are being healthy, protecting ourselves against some…
Methodology in Health Promotion
Grand Canyon University
Family Centered Health Promotion
August 17, 2014
Nursing Roles and Methodist in Healthcare Promotion
Health, as defined by the World Health Organization’s (WHO) Alma Atta that states “complete physical, mental and social well being and not merely the absence of disease or infirmity.” This declaration was presented at the WHO International Conference on Primary Health Care, in Alma Atta, Russia in 1978. Health promotion is a series of…
communicated to patient in a language they can understand so that compliance will be effective. Following up to determine compliance is very necessary. Non compliance and the reasons behind it must be evaluated and addressed for effective health promotion to take place.
The health care provider or the nurse need to understand the patients past habit in order to make changes and carry out effective teaching on the new healthy habit, also ascertaining effectiveness of teaching and understanding by…
What is promotion?
Promotion is action that a company takes intended to increase the demand for a product or service thus increasing sales and maximising profit. Examples of promotion are sponsorship such as Red Bull and F1 racing, sales promotions such competitions and a television advert of a new song/album release. Many products and services have a target audience of which they appeal to, if the product or service is to be promoted, the promotion and promotion…
by definition this is sales promotion…
Marketing Communication Tools
Sales Promotion & Direct Markting
Short term or long term sales incentives
50 % discount on Saturday
20 day 20 cars for winning
Do you play the lottery? Why or why not?
sure gain vs. chances to win
Amos Tversky; Daniel Kahneman
The Framing of Decisions and the Psychology of Choice
(see attached article)
Imagine that you face the following pair of concurrent…
POLITICAL SYSTEMS, THEORIES
• Which states do you think might be engaged in
democracy promotion? Why?
• How would a state go about promoting
What is democracy?
What conditions have to be in place for us to say
there is a democratic system of governance?
• Democracy is RULE BY THE PEOPLE
• PLURALISM is at the heart of democracy
One person one vote
Absence of intimidation
Competition from at least 2 political…
HEALTH PROMOTION IN NURSING PRACTICE
Nursing Role and Responsibilities In health Promotion
7 January 2012
Nursing Roles and Responsibilities in Health Promotion
Health promotion has become priority issues and future directions for health professions from a world perspective. By focusing on individuals, families, communities, and the environments in which people live, work, and play the health care professionals today are vital links for promoting national and international health. Nurses…