Promotion Plan A promotional plan outlines the tools or tactics you can use to accomplish your market objectives. The promotion plan for the run states our intentions and present works towards the progress of the run. It involves creating more awareness of our primary market and the secondary market within it to increase our customers and therefore, increase profit. It may include most part of our marketing budget and an accurate estimation of its cost. This may tarnish or upgrade the view of the market depending on its price or the type of customer we are reaching out to. Different means can be used to promote our market but they have to appeal to the social being of our customers because our customers are teenagers. A promotion plan is basically limited level of imagination in the minds of the producers. With a high level of imagination, capturing and satisfying customers would occur without much ado. Every promotion plan has a wide range of objectives including introduction of a new product, sale increase, brand equity, product acceptance, product positioning, creating a corporate image or even competitive retaliation. However, there are different basis for a promotion plan in different organizations. Our promotion plan has three identifiable bases; to create awareness of our existing product, differentiate our market (per charity) and increase demand therefore, profit. Our promotion plan includes advertising, publicity, personal selling and sales promotion. Laying the groundwork for our promotional tactics involves high level of creativity and research; while advertising and publicity requires the creativity spoken about. Advertising is a form of communication used to persuade a targeted customer to buy your product or service. The purpose of advertising would be defeated when one can hardly get the attention of a customer. “Getting the attention of a customer is one thing, but maintaining their attention is another.” You can get the attention of your customer in five seconds and loose it afterwards or you can get the attention of a customer and change that customer’s best product for a very long time. To advertise one
Business Plan - Part #3
Team Name ______________________________
A. Marketing Plan
Describe the target market:
Family Life Cycle _______________________________________________________,
document description, online marketing and sales promotions planning; An artist, be responsible for store visual beautification; A financial personnel, responsible for financial management; In addition, also need with accordingly with sales customer service personnel and logistics personnel, responsible for sales and after sales and distribution of work.
(a) Operations manager
1. Responsible for store the overall planning, marketing, promotion, customer relationship management (CRM) system management…
main problem areas: Check-in and Security. Unfortunately, due to obvious circumstances, the thoroughness of security in airports is at an all time high and this plan will not propose to lessen it in anyway. However the way that customers get through Check-in and on to Security can be revamped and in turn expedited.
The proposed plan is to redesign the current Check-in lanes into 2-3 (depending on traffic) high efficiency lanes that will expedite travelers wait times. These lanes will have…
SUBMISSION DATE: 08/08/2011
TABLE OF CONTENT
No | Topic | Page No. |
1 | Executive Summary | 3 |
2 | Key Problems | 5 |
3 | Analysis and Evaluation | 7 |
4 | Recommendation | 10 |
5 | Implementation Plan | 12 |
Clorox Company produce 50 different products by 2000, includes different categories such as Household products such as glad, water filters (Brita), cleaning products, auto care; Specialty products such as charcoal and…
Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization.
Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store.
Shell had build up an e-Store that was an important company’s strategically project. Shell leveraged its international resources and took advantage of eCATS as the basis for the self-serve application…
Running Head: MARKETING PLAN REHAB CENTER
Marketing Plan for the Elderly Rehabilitation Center
21, May 2013
BA 350 Healthcare Marketing
The Center, located in an area with many elderly people, has to have the correct type of marketing for it to be successful. Getting to know the local population and all of the environmental, technological, and social, as well as many others, is a critical element in knowing how to prepare a marketing plan. Utilizing resources properly…