Proposal: Mcdonald’s Corporation Essay

Submitted By DanielEYoung7
Words: 426
Pages: 2

MGMT 591: Leadership and Organizational Behavior
Project Proposal

Overview of Organization
The organization that will be the topic of discussion in my final project paper is the McDonald’s Corporation. McDonald’s is McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 118 countries each day. McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remaining are operated by others through a variety of franchise agreements and joint ventures.
The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants.
Preliminary Problem Statement
McDonald’s recently has come under fire for the treatment of its employees; most importantly the low wages are now becoming a public debate topic. It is has been public knowledge that the workers at these McDonald’s chains live below the poverty line, but because these poor working conditions it has lead to employees have been striking in many cities across the country. Also, recently McDonald's workers struggling to get by on poverty wages should apply for food stamps and Medicaid.
That's the advice one activist…