Proposal: Plano, Texas and Vip Party Essay

Submitted By tthompson01
Words: 2282
Pages: 10

Cinemark Presents: The Avenger’s Movie Premiere
A night at Cowboy's Stadium

Benefiting:
Children's Medical Center of Dallas

Table of Contents

Executive Summary.......................................................................3

Background
Dallas Chamber of Commerce………………..……………….4
Cinemark…………………………………………………………4
Children’s Medical Center of Dallas.......................................5

Event Details VIP.........................................................................................6 General Admission................................................................7

Timeline………………………………………………………………...8

Budget..........................................................................................9

Appendix A Case Studies…………………………………………...10

Appendix B Letters of Recommendation..………………..……….11

Appendix C Assumptions....………………………………………...14

Appendix D Citations..…………..………...………….……………..15

Appendix E Stadium Map………………………………………...…16

Appendix F Parking Map…………………………………………....17

Executive Summary

Want to see the biggest movie of summer 2012 on the biggest high definition screen in the world? Cinemark Theaters presents a movie premiere featuring Marvel Studios’ “The Avengers”, the most anticipated movie of 2012 at Cowboys Stadium in Arlington, Texas. Along with a VIP party before the screening of the movie, this event will be to benefit medical research for Children’s Medical Center of Dallas.

The VIP guest list will include prominent figures from around the Dallas area such as Jerry Jones, Nolan Ryan and Mark Cuban, as well as big name Cowboys players such as Tony Romo, Jason Witten and Demarcus Ware.

Resources for medical research are always needed, especially when it comes to children’s hospitals. Proceeds will come from VIP and general public ticket sales as well as additional donations. All proceeds from this event will go to Children's Medical Center of Dallas to research heart disease, cancer, and cystic fibrosis.

Background

Dallas Chamber of Commerce:

Dallas Chamber of Commerce was founded in 1909 upon the merge of the Dallas business groups – the Commercial Club, the Freight Bureau and the 150,000 Club. The Dallas Chamber of Commerce is the metroplex’s leading not-for-profit membership-driven business organization committed to economic growth in the Dallas area. In doing so, they advance public education, influence public policy, direct economic development and promote regional partnerships. The Chamber consists of 84-member Board of Directors and supported by committees including more than 500 volunteer leaders.

Leadership- * James C. Oberwetter, President & CEO * Mike Baggett, 2011 Chairman * Chairman Emeritus, Winstead PC * Clint McDonnough, 2012 Chairman Elect * Dallas Managing Partner, Ernst & Young LLP * David Corrigan, Chairman Immediate Past * President & CEO, Corrigan Investments, Inc.

Cinemark:

Cinemark is headquartered in Plano, TX. Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 436 theatres and 4,983 screens in the U.S. and Latin America as of June 30, 2011.

* Cinemark is the third largest circuit in the United States with 295 theatres and 3,850 screens in 39 states.

* Cinemark is the most geographically diverse circuit in Latin America with 141 theatres and 1,133 screens in 13 countries.

* During the year ended December 31, 2010, they ranked in the top two by box office revenues in 25 of our top 30 markets.

Background

Children’s Medical Center of Dallas: Children's Medical Center is a private, not-for-profit hospital, and is the seventh largest pediatric healthcare provider in the nation. CMC of Dallas is a referral hospital, meaning all patients come to the hospital through a referral from their own physician. They provide patient care ranging from simple eye exams to…