I personally loved the episode of Spin City we watched. It portrayed what people in public relations do, but in a funny way. In the book it constantly talks about how Public Relations is a job trying to manipulate how the public feels about a certain person or company. This was portrayed well in the episode because it was all about how the police department felt about the man/his staff in office. But in the big picture, it was all about the public being under the impression that everyone in authority over the town got along. The public relations department knew it was vital that they fix what the man in office said about the police department. In this episode of Spin City, I thought the plot of trying to get things right with the police department was a great example of public relations. In the book it calls situations like this “Crisis communication.” Although the problem in the episode wasn’t an extreme crisis, it as still something that had gone wrong and needed to be fixed. The man in office said something completely out of line, and it was something that needed to be “spun” back around into something good. The public relations head realized there was a “relational” problem, and he did everything he could to try and fix it. Although things got out of hand with the dog, the idea behind what he was trying to do was right. In the book it also talks about how there are three ways to get people to do what you want them to do. The way people in public relations achieve this is by…
Public relations departments may perform any or all of the following functions:
Press relations or press agency: Creating and placing newsworthy information in the news media to attract attention to a person, product, or service.
Product publicity: Publicising specific products.
Public affairs: Building and maintaining national or local community relations.
Lobbying: Building and maintaining relations with legislators and government officials to influence legislation and regulation…
contribution to PR
1. Business and industry should align themselves with public interest
2. Dealing with top executives and carrying out no program unless it has the active support of management
3. Maintaining open communication with the news media
4. Emphasizing the necessity of humanizing business and bringing its PR down to the level of employees, customers & neighbors
IVY’S LEE PRINCIPLES
1. Inform the public 2. Messages must link to performance 3. Company’s performance determines…
What is Public Relations?
PR can be defined as the activity which helps to establish and maintain mutually beneficial relationships between an organisation and its publics.
Public relations covers a wide variety of tasks and typically changes from day to day.
The following activities however, are the main activities which PR professionals are generally involved in:
• Initiating and planning PR campaigns (this involves, defining goals, analysing problems…
In order to understand our selves, we must first understand public relations. I find my self constantly drawn back to the subject of public relations. While it is becoming a hot topic for debate, several of todays most brilliant minds seem incapable of recognising its increasing relevance to understanding future generations. It is an unfortunate consequence of our civilizations history that public relations is rarely given rational consideration by the easily lead, whom I can say no more about…
Using Public Relations to Make the Safest Cars on the Market:
Toyota Car Companies Analysis
By: Devin Golden
Intro to Public Relations
December 15th, 2014
The Start of an Empire: The History of Toyota
Every company starts out the same. It takes a leader, a visionary, and someone with the passion to get the company started. This man was named, Kiichiro Toyoda, a business man that used his spirit for invention that was bestowed onto him by his father Sakichi Toyoda…
Intro to Public Relations
30 September 2014
Journal Entry 5
Q1: I believe that it would be quite easier to persuade smaller groups then larger groups of people. Subjects become issues when the subject catches the attention of the group one is speaking to. Debates, discussion involving opposing points, will lead to agreements. This is known to people as public opinion. According to our book, public opinion, is the predominant attitude of a community. It says in our book," public relations…
information I learned from Sherri Goodman and Jody Seal. Their presentation gave me relatable and useful insight in the world of corporate public relations of which I was unaware. The first piece of information I learned from Sherri Goodman and Jody Seal is a very clear-cut description of the functions of corporate communications.
Being a corporate public relations professional means being responsible for internal communications (which entails intranet communications such as articles, videos, photography…
fingertips one can easily obtain the latter information for any job. Thus, here is what I gathered for a career in marketing. The median pay a marketing manager in 2012 was about $115,750 per year which is higher than
the income made as a manager in public relations and also as a sales manager. For an entry-level position one most possess a bachelors degree, which means that a person can gain employment straight out of a four year university without having to perssue any more higher education;
The Challenges of Public Relations in China
China - a great opportunity for the PR industry |
The prospective business environment in China is outstanding: the 2008 Olympics in Beijing, the Shanghai World Expo in 2010, entry into the World Trade Organization, and the emergence of a robust consumer market.
All this promises to lead to an influx of business, ideas, people and products that will change China forever. Global businesses are paying attention to developments in China, and there…
This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg…