“Successful marketers get the right product, services, or program to the right place at the right time for the right price (1).” The four essential features of the marketing strategy include product, place, price, and promotion, and the development of the appropriate marketing mix (1). Once the target population has been identified and analyzed, the four P’s may be put into action.
I. Product
Within community nutrition, a product is typically a service to be delivered that is of satisfactory quality…
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