Operation management takes important role in the firm. It responds to the production system which has to manage and choose the resource, apply into the production and provide the product or service to the customers. These kinds of activities are the part of the operation function. There are three types of core functions in any company, marketing function, product or service development function, and operation function. Marketing function is working to communicate to the market needs in order to provide the goods and services for the customer requests. Like the promotion on the TV and marketing research by online survey or online questionnaire. In developing the product or service, give out a new idea or modify the old product or service to generate the market or customer needs in the future. This activity is required to produce the product to the end user. For the operation function, the most important function which going to respond the customers’ wants or expect for the service or products and make changes in the production and delivery of product and services. It needs to design the location and arrangement of the stores where the place sell the product. The reason of why operation function is important to the organization because product and service is produced from it. Also it has the relationship between the other core and support functions. It needs to explain and make sure others understand what the operations need and try to lead them to fulfil that needs of it. In the organization, operation function has to interact with not only core function. Example for the support function, for the technology in the organization is classified as technical function, and operation function has to tell the technical function what technology needs. After that technical function will respond to operation function and give out the process technology options. In the process of producing the products and services, operation management has to change the input into output. This process call Input- transformation- output processes. In this model, first they have to input the resource into the production process and pass thought transformation process to make the finally output of the product or services. Finally provide or sell it to the users. We can classify input resource into two types which are transformed resource and transforming resource. Transformed
is the manufacturing and retailing of cakes within a local area. Mumbo is a private company with 9 private investors looking to expand into the market. The purpose of this business report is to provide accurate recommendations on the operational, marketing and human resource management process that will assist when implementing a café to the cake house. The cafe will allow the business to maximise customers and reputation within the community resulting in business success. However, in the past 7 years…
BUSI 710: Principles of Financial Management and Marketing
5 credit hours
This course develops students' ability to read, understand and use financial statements. Emphasis is placed on financial accounting data use and on the reconstruction and interpretation of economic events from published accounting reports. In addition, the course addresses the role of marketing in creating value for customers, which in turn leads to value for other stakeholders.
In the management of a business or an operation process, solving problem which occurs during the management is an inescapable step to maintain and enhance the capabilities and profits of company (Berends H., 2012). All problems will be generated during three tasks of the company (Slack, N., 2010), which are designing aims, structuring operational system (process) and managing (applying) resource. To solve the problem, the first step is to the problem as precise as possible, hence…
Scholars, economists and businessmen have sought out frameworks and models that
could contribute to the way that firms optimize their capabilities and reach full potential
alongside new trends that arise in this fastpaced market. Value added operations have
evolved drastically with time and now require organisations to be flexible and highly
responsive to potential fluctuations in the global industry.
Based and founded in Hong Kong in 1906, LF is the biggest worldwide company…
commercial furniture which locates in Guangdong, China. The factory has capability to produce 800-1000 chairs per day.
Sharon was interviewed for the purpose of this report and she is the marketing manager in Australia branch office with Brilliant Furniture Company.
1. Case Study
1.1 Current Company operation system
The current system that Brilliant Furniture Company (BFC) uses is SAP which is mainly used in all the oversea branch office. It helps the office to manage the inventory and it…
For my reflection paper I am going to talk about the Management Information System. The Management Information System is a computerized information-processing system designed to support the activities and functions of company management.
These days modern companies, actively participating in business market relations, meet the necessity to implement Management Information Systems. Hugh amount of paperwork, accounting, interactive…
one of the world’s leading business
schools, as our triple accredited rating puts us in the top 1% globally.
You’ll learn from internationally-renowned academic experts and
thought leaders who have relevant experience in international business,
marketing, entrepreneurship, human resource management, energy
studies and accounting. You’ll also benefit from our close connections
with international organisations and senior industry leaders as well as
our involvement in high profile academic conferences…
knowledge about banking functions and utilize conceptual knowledge in specific area of operation. As an intern at Lagankhel branch, I assisted employees of Customer Service Department, Marketing Department as well as in Branchless Services. I could sense the actual difference between the concept learned theoretically and its real world implications. While working in CSD I learned the ways to deal with customers while continuing their faith towards bank. While working in Marketing Department I worked…
Know the features and purposes of functional information systems for
human resources, accounting, sales and marketing, operations, and
Understand the problems caused by the isolation of functional systems.
Understand how value chains and business process redesign led to the
development of integrated applications.
Know the features and functions of three types of integrated systems:
customer relationship management (CRM), enterprise resource planning
(ERP), and enterprise…
Marketing Intelligence & Planning
Emerald Article: Organizational structure and specialized marketing capabilities in SMEs Guilherme Trez, Fernando Bins Luce
To cite this document: Guilherme Trez, Fernando Bins Luce, (2012),"Organizational structure and specialized marketing capabilities in SMEs", Marketing Intelligence & Planning, Vol. 30 Iss: 2 pp. 143 - 164 Permanent link to this document: http://dx.doi.org/10.1108/02634501211211957 Downloaded on: 05-05-2012 References:…