What I discovered
My mood board is quite wild, which showed me that punk style is crazy. It has lots of people with unique hair and general style. It also has common punk symbols/icons around. The main colours are red, black and white, there are also lots of different patterns e.g checked and tartan. All the clothes worn in my mood board are very outgoing and rough (many are ripped, on purpose).
The comparative shop I performed helped me a lot as I found out where the type of product I will be making is sold (River island and New look mainly.) As I compared 4 different products (a blazer, 2 jackets and a sleeveless top), it gave me a wide range of products and helped me to see what was popular and how they compared. I found out that denim and striped products were popular, the price ranged from £11.99-£50 (which is quite steep), the size ranges in tops/jackets are usually ‘6,8,12,10…’ or ‘small, medium, large…’.
My consumer profile told me that my consumer, Roxy, wants a jacket she can wear at festivals/concerts and casually, in her day to day life. Roxy is confident and outgoing and likes to wear unique clothes at a good price; she generally spends up to £40 on one item so this gives me a better idea of how to price my jacket. I also found out that she loves music and that she likes bands such as the ‘sex pistols’ this is useful because I would like to incorporate