Applied Business Research Theory: Learning To Make A Difference

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Learning to Make a Difference
Applied Business Research
Semester 01
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Module information
Name of module: Applied Business Research Methods
Module code: ULMS515
Credit value: 15 Credits
Semester in which the module is taught: Semester 1 Pre-requisites needed for the module: None
The module is available to the following programmes: MSc Management, MSc HRM,
MSc Entrepreneurship, MSc International Business, MSc Consumer Marketing
Lecture schedule: Weeks 1-7
Workshop/seminar/tutorial schedule: Weeks 1-7
Module Leader and Contact Details
Name of module leader: Dr. Dilani Jayawarna
Email address of module leader:
Telephone number of module leader: 0151 795 3823
Office address of module leader: Room FE7, Chatham Building.
Office Hours: Monday 11.30-12.30pm; Monday 4-5pm
Names and contact details of any additional teaching staff involved with the module.
Dr.Laura Radcliffe -
Module Objectives
The aim of this module – which is mandatory for all students on the MSc Management, MSc Consumer Marketing, MSc HRM, MSc Entrepreneurship and MSc International Business - is to help prepare students for both their academic and management careers by providing an appreciation of the collection, analysis and interpretation of information in order to inform and achieve both academic and future professional activities.
The effective utilisation of information in order to inform decision-making is a key managerial skill, and this module aims to develop skills in the acquisition, analysis and management of both qualitative and quantitative information for both academic and professional purposes. The module will initially orientate students around the sources of information that can be used to inform academic and managerial decisions. It will consider the nature of research both in an applied managerial and more overtly academic context, before moving on to consider more specifically the nature and methodologies of both qualitative and quantitative data deriving from both secondary and primary sources.
Learning Outcomes
Appreciate the nature of research and the research process in both academic and more practical, applied management contexts YES YES Be aware of the variety of available information sources, and assess their utility in informing both academic and applied management research YES YES Understand the distinction between primary and secondary information and develop a critical awareness of research methods and techniques relating to the collection and analysis of both qualitative and quantitative data YES YES Be able to determine the appropriateness of a range of methods for data collection and data analysis to meet research objectives, thereby becoming an informed user of management information YES YES Evaluate, select, and justify appropriate research methods in a chosen area of study, in order to ensure that the evidence generated, its analysis and conclusions drawn are valid, reliable and ethical YES YES Transferable Skills
The Management School has identified a set of key skills which it expects its students to develop throughout their studies. These are skills which are actively sought by employers and which together form the “ULMS Graduate”.
This module helps students to develop the following skills:
Adaptability yes yes Problem solving skills yes yes Numeracy yes Commercial awareness yes yes Teamwork yes Organisational skills yes Communication skills yes yes IT skills yes yes International