• GM motors take advantage in competition by using variety and quality of cars. The article (“Full list of General Motors model”, n.d.) show that the company offers 192 models of cars to most customers, and provide product with high quality. For Instance, (Smith, n.d) explained that Cadillac, which the luxury car brand of GM motors, win luxury cars of the years 2012 in North America. Evan (2012) report that Chevrolet volt, which is hybrid energy model, wins European car of the year 2012 in Geneva.
• GM motors concentrate on Corporate Social Responsibility, which searching many ways in sustainability energy. However, king (2013) explain that the company reduced 28 % of fuel from per vehicle. They can diverted waste from landfill more than 2.5 million metric tons. Recycle raw material 90% for build a new cars. Moreover, model cars of GM Motors using natural gas not fuel, and reduce tradition of fuel $ 10 million each years.
• In 2012, GM recalled several products because of the safe risk of some parts. In the US and Canada, GM recalled 475,000 Chevrolet Cruze compact cars since the oil spilling had a strong possibility to cause fire in the engine. In addition, GM had to recall 50,000 large crossover sports utility vehicles (SUVs) to repair the problem of windshield wipers under Chevrolet Traverse, Buick Enclave and GMC Acadia brands. For this responsibility, GM motors loss cost more than $ 4,285 million. (One source, 2013)
Successful strategy in China • GM holds a positive position in automotive market of China. GM’s business strategy for the Chinese market is that GM and its two joint ventures such as Shanghai GM, Norsom Motor Co. Ltd have been cooperating in the development of vehicles sold. For instance,