Introduction p. 3-4
Main Content p. 5-11 Conclusion p. 12 References p. 13
As a main example of the successful tourist destination, I chose New York City, USA. Tourism in New York maintains approximately 47 million foreign and American tourists each year including one-day tourists. Major destinations include the Empire State Building, Broadway theater productions, museums such as the Metropolitan Museum of Art, and other tourist attractions including Central Park, Rockefeller Centre, Times Square, the Bronx zoo, Coney Island, South Street Seaport, New York Botanical Garden, luxury shopping along 5th and Madison Avenues and many other events and free performances. The Statue of Liberty is a main tourist attraction and one of the most distinguishable icons of the United States. New York City has over 28,000 acres of parkland and 22 km of public beaches. Manhattan's Central Park is the most visited city park in the United States.
New York City does not have a discrete tourist season. With the exception of slight peaks around Thanksgiving, Christmas and New Year, visitor arrival rates are roughly the same constantly. New York has one of the highest hotel-occupancy rates in the country. Arrivals have remained relatively high even since the global economic crisis, due to heavy discounting and value-added pricing. The non-for- profit quasi-agency’s mission is to maximize opportunities for travel and tourism in NYC, build economic prosperity and spread the dynamic image of the New York City around the world. With the launch of interactive initiatives including nycgo.com and official NYC information Centre on the 7th Avenue – NYC & Company is a resource for visitors and residents to explore what to do and see in New York. When planning group leisure travel or FIT packages to New York City,
NYC & Company's Tourism department is your best source of information. With 18 offices representing 25 countries, NYC & Company maintains an integrated five-borough approach to promoting New York City, which amplifies its branding, leverages trade relationships for enhanced promotion of the destination in-market, creates cooperative promotions to drive visitation—particularly during off-peak periods—and works in tandem with PR efforts by market to optimize messaging. Tourism Development is responsible for targeting the travel trade and their audiences to expand the presence and reach of New York City around the world. Initiatives begin with a network of 18 representative offices establishing trade relationships throughout the Americas, Europe and Asia–Pacific. Focus in 2013 included maintaining a continuous dialogue with the travel trade, expanding destination education, developing new product offerings in market, particularly for borough product, and driving need-period travel.
I personally chose New York City as an example, because it shows how DMO of NYC has all of the main requirements such as an innovative attractions; supporting leisure, retail and entertainment; quality & vibrant public spaces; access, connectivity and integration; landmarks, icons & story. NYC is one of the most famous and most competitive tourist attractions in the world, that shows the decent work of those who are creating the strategy to succeed.
It is no longer enough for a destination to have great attractions because most destinations today have superb five-star resorts, hotels, and attractions. Every country claims a unique culture and heritage, and each place describes itself as having the friendliest people and the most customer-focused industry. Therefore, the destination marketer’s job has become more complex and difficult because it is no longer sufficient to promote the attractions as just that. However, New York City stays one of the