Research Paper On Target

Submitted By kdg4lyfe
Words: 997
Pages: 4

Organizational Planning
University of Phoenix MGT/521

Target is the second leading retail store in the U.S behind Walmart. Target is looking to be more competitive in the retail market in the next 2 years by changing the way they do business and focusing on what really matters which in this case would be the brand they are selling to customers. Target is looking to adapt to the way their customers shop, and focused on their legacy while giving the best service possible. Target is successful in ways that have charted the retail industry, they have changed the way they do business by focusing on environment, team members, education and their volunteerism in a variety of communities. In this report it will cover the ways that Target has stayed on top of transforming and becoming a better organization.
Organizational Planning

Organizational structure
Mission “is to make Target you preferred shopping destination in all channels by delivering outstanding values, continuous innovation and exceptional guest experiences by consistently fulfilling our “Expect more, Pay les brand promise” By doing this Target has broken their structure down into sections that would be able to help the organization meet their goals. Target has set standards they would like to meet by the year 2017. With these standards and their continued growth they believe this will increase profits and well as healthier living with customers and people around the world. By working on the environment, Target hopes to increase seafood selection in the frozen food areas in their stores. They are also looking to increase the amount of organic food that is offered in each store by 25%, the projected time frame for this would be about in the year 2017. By increasing these supplements they are also looking to include beverages, as well as baby foods to promote a more healthy way of living. Target also wants to make brand owned goods, they will start with 50 brand named packaging in each store, and this will decrease material and include more recyclable and renewable content which will result in savings of 813,000lbs of material use before.
Target is also looking to improve inbound and outbound transportation distributions. Target is looking to be more fuel efficient with transportation practices. With making the transportation more local so the travel is less and it will help improve the air around us. Target is looking to add distributions in all cities, for less travel time, it would also open up more jobs for the local communities to help increase shipment and distribution times as well.
Target understand that employees are an important asset to any organization, so their concern is that they would like to increase the percentage of each of their team members spouse/ domestic partner health plans. With this new development it will include biometric health screenings, they also would like to increase the amount of employees who are enrolled in the health plan, to enhance the amount of screening they offer to employees which include, Colon, Breast and Diabetes screening to all employees and domestic partners. It is important to Target that all employees have a safe guard in life as well, by giving their employees the necessary tools need to enroll in their 401K plans, and employees being able to access this information online will increase the professional management program and also the communication to team members.
For the last 16 years, Target has help give educators the tools they need to inspire children to embrace the learning experience.
Right now target has launched the “Target Take Charge of Education” where they donate 1% of the Redcard purchases to eligible k-12 schools throughout the United States. Since 1997 Target has donated more than 320 Million dollars to this schools across the country. Target strives to make sure that every child to young adult has the opportunity to have the best education, In 2012 Target donated 98 million