preference and demand better through constant customer. The complexity of gathering the customer preference when the Information systems and Internet were not widely used was an enormous challenge for Dell. As referenced in the chapter in spite of his perseverance and tenaciousness to hit 100% of orders from Internet, at any point of time 90% was the plateau. Their inability to know the customer needs failed them in the Olympic project (Krames, 2003, Page 67). The traditional organization structure was…
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