Family is the center of my life. Visiting, dining and spending time together is something that we cherishes close. When it comes in an era with so many choices, it's no surprise that there are so many TV commercials as a sources for judgments on where consumers should spend money and time. How does not remember Red Lobster’s large winter promotion of “Endless Shrimp” and “Lobsterfest”. With Red Lobster’s images on our mind, lots of fried shrimp bouncing around and lobster claws, both my husband and I wanted to go and try out what the buzz was all about. Being that it was my birthday, we had decided to double our dinner budget from $62.50 for a party of five to $125. With the budget doubled, we were looking for a nicer-than-usual restaurant. For this to happen, though, a number of ingredients had to be in place: the ambiance needs to be soft, calm, warm and family inviting, simple cooking with fresh high quality seafood ingredients, and dinner not to exceed more than $125. The décor of Red Lobster is one of the first things we noticed as we drove up. The restaurant was well lighted and the red lobster sign that hung above the main entrance of the establishment stood out against the stonewall it was propped upon. We exit from our car on the frosty January night and into the restaurant, an instant rush of warmth greets us. The heat wasn’t the only thing warm and inviting, the whole atmosphere was lively and cheerful. When we entered the restaurant, we were given a warm and friendly greeting by a hostess. Earth Colorful decorations lined the soft ivory walls. Décor was sophisticated, nautical including dark woods, a soft modern lighting, and twinkle of the fresh wax. Boats and flags, such items found in the fishing industry, are along the walls to give the feeling that all the food is “fresh”. A few things I found that were not to my liking were the bar. Our table was much too close to the bar for my liking. The bar patrons were very loud, and the televisions broadcasting various channels drowned out the background music. Another problem we encountered was how close the tables were to one another. Our conversation had to be carried at a loud tone and without knowledge, we were blending in with other neighboring diners. Second, we chose to evaluate how good the food was. Red Lobster’s cheddar buttery biscuits simply melted in my mouth and the delightful lobster tails dipped in butter served up my woman appetite. My husband could smell the steaming fresh Cod, rice and vegetables being placed in front of him. Having lived in Alaska for 15 years prior to moving in Milwaukee, Red Lobster Cod was rated at a 5/10 scale in tenderness, taste and color compared to Alaskan fresh cough, and steamed Cod which received a 9/10 scale rating on same criteria. My daughter, the oldest,
Should Lopdrup make Experientials the target segment and modify Red Lobster’s positioning accordingly. If so, how should he change its marketing mix (4P)?
Red Lobster originally was founded in 1968 and gained tremendous popularity back then by offering fresh seafood for everybody. They made it easily accessible and approachable. However, over several extremely successful decades of rapid growth and many new restaurants, Red Lobster in 2004 was becoming out of date and out of touch with today’s customer…
service (sourcing, sustainability. relationship with suppliers. reduced menu size. offer beef and chicken. wood grill).
-acknowledge past rep and new comittment to freshness
-open kitchen concept/pick your lobsters
- new menu for youth inspired (lobster dishes mac/poutine/grilled cheese/caesar/drink menu/party focused/pizza)
-late-menu after dark?
- digital campaign/social media
limit the size of the menu and put higher focus on freshness
It is highly recommended…
Red Lobster – Altering Perception through Improved Positioning
Given the changes in Red Lobster’s strategy over the past few years and the surprising ability to attract new, “experiential” customers, it our recommendation that they modify their strategy to focus on pursuing this type of clientele. We will go into further detail momentarily; however, the reason for focusing on the experiential customer group is that Red Lobster has the opportunity to increase revenue and net operating income at…
in the longhorn currently found in the eastern half of the U.S. This offers opportunity for extensive expansion going forward, Segmentation is exemplified by Red Lobster effort to fill the gap between fast food seafood and upscale white tablecloth restaurants are seeking a decline in the frequency that diners are eating at sit down restaurants. This is result of economic decline and consumers becoming more particular with how they chose to use their limited finance resources.
2. Darden brands are…
Introduction on the Venue
Section B: Venue Research
Yes or No
Other Pertinent Information
1. Aldario’s Restaurant & Banquet Facilities
240 Naugatuck Avenue, Milford, CT 06460
Maximum Capacity: 200 people
$56-$75 per person eating
Bar & Bat Mitzvahs
Outdoor garden space
Free water heater flush with any in-home plumbing estimate
Aldario's located on Naugatuck Avenue…
is a new seafood restaurant that will be opening in the Ashland KY area. This is |
| |the only seafood restaurant in this area and I strongly believe that the business will highly succeed due|
|Description of Company |to lack of competitors, providing consumer wants and needs, and having above the average customer service|
| |with the employees hired. I, being the entrepreneur, have created this restaurant and designed…
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Coronado Boathouse 1887
Make your event memorable at our historic location!
The Coronado Boathouse 1887 gives its guests the chance to dine in an historic location, while enjoying award winning steaks and fresh seafood on our bayside patios or breathtaking window tables. Enjoy the gorgeous views of the Glorietta Bay, Coronado Bridge and Downtown Skyline from our four private and semi-private dining areas which will accommodate groups of 15 to 250 people. With ample parking, customized menu…
Portugal, in Southern Europe, shares the Iberian peninsula at the western tip of Europe with Spain. Geographically and culturally somewhat isolated from its neighbor, Portugal has a rich, unique culture, lively cities and beautiful countryside. Although it was once one of the poorest countries in Western Europe, the end of dictatorship and introduction of Democracy in 1974, as well as its incorporation into the European Union in 1986, has meant significantly increased prosperity. The country offers…
tea custom, commensality, and cuisine is all about.
The Old State House
For foreign tourists, the Old State House could definitely be the best asset of the freedom trail. Being an old building surrounded by contemporary shops and restaurants, no one would imagine that the place could bring you to back to history. The second floor features interactive shows, structures, and illustrations that will give tourists an introduction about the history of Boston and the freedom trail it self…