ANSWERS TO DISCUSSION QUESTIONS AND PROBLEMS
What is your favorite retailer? Why do you like this retailer? What would a competitive retailer have to do to get your patronage?
Students may choose an example from a wide variety of retailers. Answers will likely range from national chains including but not limited to K-Mart, The Gap, Bloomingdale's, McDonald's, The Sports Authority, Starbucks, JC Penney, to online retailers like Amazon.com and eBay to favorite local shops and hangouts.
Whatever selection is made, ask students to concentrate on the specific aspects of retail strategy, such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be …show more content…
Choose a U.S.-based retailer that wants to open a new store outside the United States for the first time. Which country should it pursue? Why?
Students may point out global retail expansions they are aware of here. This could include Wal-Mart or Home Depot’s expansions to other countries. They should consider differences in retailing practices and distribution channels in various countries in selecting the most appropriate match for their retail store of choice, such as supply chains, availability of land and restrictions to be considered for new stores, as well as consumer buying and shopping habits.
Think of your top five favorite retailers. Are