Rhetoric Lecture- (Persuasive language) The art of effective or persuasive speaking or writing, especially the use of figures of speech and other composition techniques.
- All texts have an agenda.
Ethos: A form of argument based on credibility and authority.
Ethos (ethical appeal): appealing to ethics. An ethical appeal makes use of what an audience values and believes to be good or true.
Although most people wouldn't call themselves "feminists," it is difficult to find anyone in our society in the 1990s who doesn't believe women should receive equal pay for equal work. Equal pay, after all, is only fair and makes sense given our belief in justice and equal treatment for all citizens. [First two sentences remind audience what they believe.] However, the fact remains that no matter how commonsensical equal pay seems it is not yet a reality. Addressing the causes of unequal pay, then, is something that goes to the heart of American society, an individual's right to receive fair treatment in the workplace. [Second two sentences illustrate how this ethical belief is being violated, and thus, by logical extension, should be addressed.] Pathos: A form of argument based on emotion. (Personal stories)
- Vivid sensory details ( Taste smell, touch etc.)
Pathos: Appealing to the emotions; e.g. “I remember when Grandma died of lung cancer. It was the first time I had ever seen you cry Dad. I remember that you also made me promise not to start