Rhetorical Analysis Of Binge Drinking

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Every year, hundreds of thousands of people across the globe die from alcohol related incidents. Whether it is from car accidents, general injuries or liver disease, alcoholism has destroyed countless lives. The Public Service Announcement (PSA), “Binge drinking” shows numerous animated characters in various settings throughout a night of drinking. The narrator explains what binge drinking is and gives several reasons why the viewer may feel the need to drink excessively. An animation depicting a man, who has clearly overindulged himself, shows that the path of binge drinking is paved with hardships. Drinking too much can lead to serious mental and physical health problems, from memory loss, to injury, and possibly depression. In the PSA, “Binge drinking” produced by ReachOut.com Australia, the narrator focuses on logos while the animation emphasizes pathos, both of which surpass the use of ethos.
The PSA emphasizes pathos most effectively through the animation. The video shows an average person drinking in several situations. By presenting
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Almost exclusively used by the narrator, logos is utilized by backing up emotional situations with facts. As the characters walk through a party, the narrator discusses reasons a person would binge drink, whether they are “[wanting] to have a really, really good time… feeling uncomfortable, a bit sad or lonely… or trying to fit in with [their] mates.” While the animation and words also demonstrate pathos, these are nevertheless true facts about why a person would drink excessively. In “Binge drinking”, there is an animation of a man slipping down the path of binge drinking, the narrator states, “The line between binge drinking and what isn’t can be a bit slippery… It can turn from fun to risky pretty fast.” The narrator explains this while the man slides past signs that read: memory loss, aggression, injury and