This Lindor Truffles ad does a great job using rhetoric. This video uses all three rhetoric ethos, pathos and logos. This truffles ad takes place in an airport where professional tennis player Roger Federer is looking to claim his bag full of Truffles. Because Federer is a famous player, truffles used his image to try and persuade people to buy more of their chocolate. Another kind of ethos used in this ad was the two employees of the airport. When at an airport the security are seen as authority figures who are there to help people in need. That is exactly where Federer went to retrieve his bag. The second rhetoric that was used in this truffles ad was pathos. Pathos deals with the appeal to the emotion of the view and how they react. This
