State Farm insurance was founded in 1922 by a retired farmer named George J. Mecherle. Originally, the company was intended for automobile insurance, but since then, it has grown to many different types of insurance. Since 1960, many different types of advertisements and commercials have been made to further grow the company (State Farm 1). One of the ads State Farm has used to further grow their company is entitled “Never.” As the commercial opens, a group of guys that seem to be in they're early twenties are sitting around a pool at a party. One guy begins to talk about the chance of him getting married. His response is never. The next scene opens and shows the same guy in a jewelry store buying an engagement ring. After the wedding, the newlyweds are on a plane to what seems to be their honeymoon. In the background there is a crying child which prompts the man to say to his wife “We are never having kids.” Ironically, he next scene then opens to his wife in labor. As the commercial continues the man continues to tell his wife things…show more content… Pathos is the idea of using emotion as a mean of persuasion. The man stating he would never do any of the things he eventually did, is both humorous and ironic. In every scene, viewers notice that the man does not have a look of regret on his face nor is he upset about the reality of each situation. He actually seems quite happy with how life worked out for him. The advertisement infers that people make plans for themselves, but sometimes plans change. It proves that it is always better to be safe and covered with insurance in case of an emergency, than “winging it” throughout life. The irony shown in this ad portrays it being common for people to plan out their lives for themselves. It is not unusual for guys in they're early twenties to say things such as “I’m not getting married” or “I’m never having kids.” However, humans are not in control of their future, God
