17 Nov. 2015
The Great Divide: Rhetorical strategies employed in articles against and for animal cruelty.
As far as persuasive potential goes, commercials and television clips can, and should aspire to, be extremely effective when shown in the correct way. Regardless of what demographic audience it reaches, when a commercial or a television clip is shown with a good amount of logos, ethos, and pathos it reaches out to a greater audience, therefore making it more effective.
Ian Urbina an investigative reporter for New York Times published an article on March 17th, 2010 concerning animal cruelty, the title of this article was “Animal abuse as clues to additional cruelties”. Urbina basically employs the use of pathos, logos and ethos as means of persuasion in his article to convince people to join the fight against animal …show more content…
A video which inspires people to fight against animal cruelty would be the ASPCA’s (The American Society for the Prevention of Cruelty to Animals) video with Sarah McLachlan. The aim of this video is to persuade people to donate to the ASPCA and help animals get the necessary treatment they need. This video has been produced for a global audience meaning it is suitable for anyone. This video immediately implements the use of pathos as soon as it starts, it shows an image of a dog that looks very sad. The video then switches to logos by using statistics, it states, “Every day thousands of animals suffer from cruelty and neglect” which is only logos and then it goes on to state “thousands were rescued last year, but for thousands of others, help came too late” this statement is a mix between logos and pathos because it states a clear fact and it also appeals to our emotions with the last