Rhetorical Analysis: The Man Your Man Could Smell Like '

Words: 539
Pages: 3

Rhetoric, it is in every ad and every argument. In Old Spice’s commercial “The Man Your Man Could Smell Like,” they use a popular, in shape actor and retired football player, Isiah Mustafa, to sell Old Spice products. In this commercial, he explains to women that their man is not a “real man” unless he uses Old Spice. The background and subject continuously change and portrays women as materialistic and shallow. This commercial fails to use ethos to sell its products because of its large overuse of argument fallacies. This commercial uses multiple fallacies that make it ineffective. One of the more noticeable fallacies that this commercial uses is the “False Authority” fallacy. This claims that something unrelated is true because what