October 1, 2012
Rhetorical Visual Analysis of Chanel Advertisement
Few people realize the true impact of product advertising, but the truth is that the modern consumer is severely affected and often subconsciously influenced by advertisements, especially if it is a quality and persuasive advertisement. But how does one create an effective ad? That is literally the million-dollar question that keeps the advertising industry so competitive and prosperous. The French fashion house, Chanel, has constructed a striking and persuasive image to lure the public into desiring and ultimately purchasing its product through the appeal of ethos and effective visual tools.
Fig. 1. Coco Mademoiselle …show more content…
This advertisement incorporates a number of visual appeals, including attention to composition, lighting, and color. The composition of this ad leaves no room for wandering eyes; the viewer is forced to look at Knightley, then the bottle, then the ‘Chanel’ trademark in the top corner. The lighting is very dramatic which again brings the viewers attention towards the lightest and most contrasted areas of the