A stalwart in the local fashion industry for almost ten years, Rico Rinaldi remains steadfastly humble in the face of glamour. In a simple attire of white shirt, grey pants and sport shoes, his choice of clothes is as unassuming as his mannerism.
From his personal dressing style to the way he manages his eponymous label, he is a man who defy many’s perception of how a fashion designer should be. More importantly, his unvarnished view on how to survive this industry is refreshing and down-to-earth.
“It’s important for designers to treat fashion as a business because there really isn’t time for us to daydream anymore, especially the young ones. Fashion designing is more than glitz and glamour, fashion shows and dressing celebrities;…show more content… “I used to to be crazy about avant garde clothing, just so that I can stand out from the rest, but now I focus more on commercialised pieces that one can wear on a day-to-day basis. Having said that, I refuse to keep my clothes too simple as it’ll make them generic. So in Rico Rinaldi, you can expect wearable pieces with unique elements.”
With most of his clientele being businesswomen, the brand excels in sophisticated and feminine clothing that are rich in details such as embellishments and inspired gemstones. The romantic traits of his womenswear collections also extend into the wedding series.
In fact, Rico’s venture into bridal wear three years ago proves to be a shrewd strategy, for it expanded his target audience and further established his versatility as a designer.
“Wedding gowns are different from womenswear, so I’m still figuring things out, trying new stuff, and wanting to nail down the perfect Rico Rinaldi wedding looks. I have a lot more to learn, but I’m getting there－compared to my earlier collections, the latest one is more settled down, structured and light,” he
