Recently, RIM company, released their latest blackberry Z10, BlackBerry Z10 in the end cannot save this upcoming fallen giant, the key here in one fell swoop, the company recently put the latest version of the BlackBerry smartphone delivered to operators for testing. This also marks RIM to convince consumers and carriers. The Blackberry can come back to the start.
With Apple Inc into the mobile phone industry and a growing number of mobile phone use Google Android system, are serious challenges to the Blackberry company's mobile phone sales, not only that, in other product areas, RIM also was a challenge.
This article will be to clarify the development of the Blackberry company in the past 10 years, and explains how companies in the international business environment and how it affects the future development of the company.
Background of RIM
Research in Motion was founded in 1984 by Mike Lazaridis; he named the company in reference to the term "poetry in motion", which he had recently encountered in a football-related article in a newspaper. ( Krashinsky, Susan 2013-01-30. "What’s in a name? Maybe corporate survival ". The Globe and Mail. Retrieved 2013-01-30. )
The company worked with RAM Mobile Data and Ericsson to turn the Ericsson-developed Mobitex wireless data network into a two-way paging and wireless e-mail network. Pivotal in this development was the release of the Inter@ctive Pager 950, which started shipping in August 1998. About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola.
RIM's early development was financed by Canadian institutional and venture capital investors in 1995 through a private placement in the privately held company. Working Ventures Canadian Fund Inc. led the first venture round with a C$5,000,000 investment with the proceeds being used to complete the development of RIM's two-way paging system hardware and software. (Working Ventures Canadian Fund Inc. led the first venture round, Cantech 2010-03-29, My 1996 investment in RIM; Adam Adamou remembers ) A total of C$30,000,000 in pre-IPO financing was raised by the company prior to its initial public offering on the Toronto Stock Exchange in January 1998 under the symbol RIM.( "Financing the BlackBerry". Blackberrynationbook.com. Retrieved February 18, 2011.)
RIM was founded in 1984. It has a very brilliant success story, is also faced with the enormous challenges of the current situation resulting from the decrease in market share.
In my opinion, RIM had 2 factors led to success , firstly, RIM's success mainly depends on the popularity of push e-mail function, secondly, Carrier- friendly business model, this model is very competitive enterprise customers. The most well-known is certainly the Blackberry, a revolutionary product that enabled people to send email via a small portable device using a small keyboard. Many other features were added to the device over the years, enabling it to be used as a cell phone, web-browser, and much more.( Jean-François Nobert, 2012-07-06, RIM Success Lies In Paradox) RIM to expand their market share through the acquisition of companies in different industries, for example, RIM acquired DataViz, Inc. in 8th Sep 2010. DataViz Inc. is a software company located in Milford, Conn.( Bradley, Tony. "RIM Buys "Documents To Go", But Microsoft Missed Out". PC world. Retrieved September 8, 2010.)
Growth and Performance of RIM 1. Growth
RIM in the past 10 years, the company's business is divided into two phases: (1) 2002-2008 legendary company substantial growth; (2) 2009-2011 the company's significant market share decline, especially in the United States is particularly significant.
(the Qurufocus website, http://www.gurufocus.com/news/181501/rim-success-lies-in-paradox, 2013-02-27)
1.1.1 The success story of Research and Motion
RIM rely mainly on three parts for the company to profitability, Net income, Operating income…