The research will describe which competitive advantages Riordan has in common with McDonald’s and Burger King. This study will estimate, which competitive strategies Riordan could use to improve innovation and sustainability of business operations both in the United States and in the global market. Research will explain why those competitive strategies were chosen and estimate how they may affect sustainability of long-term organizational performance. The examination will also explain how the global market would affect the business strategy of Riordan.
McDonald’s and Burger King
The McDonald’s Corporation and the Riordan Manufacturing Company are both main industry leaders in …show more content…
When organizations master’s cost leadership, and differentiation they will began to meet and exceed long-term goals. The organizations can use these two strategies for every business situation they may encounter. Proper use of both strategies will result in sustainability and organizational performance. Competition between companies will create a winner and a looser.
In the competition process in efforts for the winners to win, they have to increase consumer value to satisfy the customer. This method alone will create long-term sustainability within the corporation. Organizations create customer loyalty by increasing consumer value in efforts to surpass the competition. Continual improvements of this particular process will sustain long-term organizational performance, and operational excellence.
Global Market Affect
The globalization of markets is the merging of historically distinct and separate national markets into one larger global marketplace (Hill, 2009). With any form of globalization, companies will have to understand international measurement issues. Riordan’s Plastic began with international measurement in efforts to prepare the company for the global market. According to Hill, the globalization of production is the sourcing of services from one location around the world to take advantage of national differences in the cost of factors or production in labor energy, land, and capital