Robert Cialdini Influence The Psychology Of Persuasion

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Step 2: Robert Cialdini started off his video introducing his book, Influence: The Psychology of Persuasion that he created based off his two and a half year research. The six principles of influence that inspire people to say yes are based off research that was conducted and gathered to prove different ways to be able to effectively persuade individuals. There are hundreds of individual tactics you can use to persuade, however, the six most successful to influencing a human are reciprocity, scarcity, commitment and efficiency, consensus, authority, and linking. Persuasion is seen as a science, not an art like most people tend to see it. Persuasion isn’t a skill that one is born with, but is learned and perfected until you are confident in
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