Royalty: Inventory and Strong Senior Leader Essay

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Royalty played a very intense yet conservative game. The strengths that worked in our favor included; strong senior leader participation and high level of competition, clear vision from beginning, consistent revenue, strong inventory management and long term fiscal responsibility. Those attributes worked in our favor throughout all six periods of the simulation. Our vision was clear in the beginning; we intended on diversifying our two products to include a brand that was targeted towards the professionals and high earners. We then had a second product that we targeted the shoppers and savers with. We intentionally put strong focus on internet sales and specialty stores with some focus on the mass merchandisers. Looking back we saw growth in the mass merchandisers but remained focus on our targeted markets. One of our strengths was the ability to estimate our revenue and reflect a settle but consistent incline. Of the periods we saw consistent growth in our revenue with an average per period of 8.57%, with the last period being the weakness it took the average down. Without period six we would have seen an average growth of 10.46%. Over the course of the simulation we paid less than four hundred dollars on average in inventory costs per period. The last period had a negative impact on that trend with the launch of the new Vodite brand, Regal. If we continued course with our two Sodite brands Rock and Roll we would have averaged $162 per period.
Fiscally responsible (ask team what figures we should reflect in that analysis)
Royalty although strong did have weaknesses that prevented us from maintaining our early lead. Although highly competitive senior team we also tended to lean on the more conservative side. Our senior team possessed many strengths with regards to our individual skill sets however no one had a strong marketing

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