Sales Planning Report Final Draft Essay

Submitted By tarakent6
Words: 2919
Pages: 12

Age Refresh- Smoothing Daily Cleanser

Presented By: Nicole Renner & Tara Kent

I. Prospect Information
A. Company Name: Target
B. Type of Business: NAICS Code- 452111 Department Store
Specifically 325620 Toilet Preparations
“Target Corporation is an upscale discount retailer that provides high quality, on trend merchandise at attractive prices, in clean, spacious and guest friendly stores.” There are 1,797 Stores across the United States and additional stores Internationally.
C. Prospect’s Name: Molly Greenwood
D. Job Title: Head of Cosmetic Sales Department
E. Other Influential Individuals Within Buying Firm:

Joe Hart, Head of Sales
Overview of purchases
Brian Johnson, General Management
Target Store
Inventory needed
Kathy Schmidt, Sales Associate
Consumer preferences

F. Keys Facts About the Company: In 1881 Dayton Dry Goods Company was formed by George Draper Dayton in Minneapolis. He then became partners with the fourth largest department store in Minneapolis in 1902, expanding his business and becoming Dayton Company. Dayton was president of the company until his passing in 1938, when his business was then passed down to his son. Dayton’s principles and business standards helped the company grow and eventually evolve into the Target Corporation we know today. The name “Target” was chosen because “a marksman's goal is to hit the center bulls-eye, the new store would do much the same in terms of retail, goods, services, commitment to the community, price, value and overall experience”. This corporation cares about its customer and their community; Target has received presidential awards and has donated to numerous causes. It also has high standards in its stores coining the phrase, “expect more, pay less”. Targets Mission Statement: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.” Target is popular among all types of people, but they did identify the traits of their overall most common customer. The Median income of their customers is 64k with a median age of 40. Target Currently carries Yes To, as well as other natural skincare brands, but it is an area where they have room to expand. In 2006 Target became a USDA certified organic produce retailer, supporting a more natural lifestyle, and that was just the beginning. The desire for more natural products is on the rise, and with their customers being an average of 40 years of age; our anti-aging line fits perfectly into Targets needs. G. Buying Decision Type:
This sale is a modified rebuy due to current Yes To products carried at Target stores, but we are trying to add the Yes To Blueberries (Anti aging) Smoothing Daily Cleanser, which promotes healthy and youthful skin. This would be a smart buy for Target because of the rising interest in using all natural products and the increasing number of customers who are trying to make the switch. We are confident in our current relationship with our buyer and they have seen first hand how popular our brand has been thus far. Adding this line will benefit their company because of their customer demographics and the growing demand for ageless skin care products, while also making it affordable for as many customers as possible.

H. Anticipated Buyer Needs:
Yes To company is providing Target with the opportunity to move from where they currently are with their skincare inventory to where they would be much more successful. This would attract more consumers that are in their most popular targeted segment, middle age and health conscious. The Yes To Blueberries Smoothing Cleanser hits all of the wanted benefits for consumers. There are many anti aging products, there are many natural products, there are many cruelty free products, as well