TO: Jeff Zalla, Diatom Ventures
FROM: SAMPLE MEMO ONE
RE: Increasing deal flow through low-cost, high-impact activities
All private equity firms have money to invest – what makes a private equity firm unique is the investors, through their guidance, expertise, and commitment. However, in order to turn these skills into a competitive advantage, it is necessary that, 1) you have a clear and consistent message, and 2) that the message is heard. This memo offers recommendations to increase the credibility and visibility of your firm, increasing deal flow through low-cost, high-impact activities.
1. Judging a book by its cover: the importance of website design
Because people will so often judge a company by …show more content…
3. Raising your profile by creating profiles: using social media effectively
Through social media you can raise your own profile to make entrepreneurs come to you, and in the meantime you can use social media to proactively seek them.
A traditional way that a VC investor might raise his profile is by making speeches, networking, and attending conferences, and social media has the power to increase the effectiveness of these activities exponentially. Consider for example:
▪ You don’t only give a speech to a defined group, but you post a video of the speech online on your website, expanding your audience and introducing yourself to many more budding entrepreneurs. ▪ By turning traditional networking into social