Samsung Case Essay

Submitted By jdow445
Words: 350
Pages: 2
Open Document
For the longest time, almost 30 years, Samsung was known as a “copy cat” cheap brand of electronics. They started out by making calculators and black and white television. Today however, Samsung is the leading television manufacturer and has leading technology and innovative ideas. So how did this happen? Samsung introduced a new way of management in 1993 to reinvent their brand. Even though they are the leader they still face challenges and have some areas they can improve. In 1993 CEO Lee revealed the “new management strategy, a top to bottom strategy to take Samsung to a new level of success. His goal in all of this was to make Samsung a top brand and to take Sony out of the top spot for consumer electronics. They came out with a new line of products that were bold and innovative and called them “lifestyle works of art.” For these products to be put on the market they had to pass the “Wow!” test. If they did not get that reaction during the testing period they were sent back for redesigning. The way they were able to do this was by hiring younger and more technologically sound designers. Also they built strong relationships with high-end electronic stores like Best Buy and Circuit City to increase their brand image. Samsung’s product development process was a huge success and was team based with the new management system they used which was a top to bottom throughout the whole company. Based on the product life cycle some challenges Samsung faces are,…
Show More

Related Documents: Samsung Case Essay

Summary: Customer and Samsung Essay

Name: Qijue Wang ID: 43717873 or s4371787 Summary---case study part As the world’s most valuable brand based on Interbrand’s best global brand study of 2011, Coca-Cola is the one of the best case study in terms of creating value. To start with a data shows the annual net sales of Coca-Cola in 2004 were flat, even though the company did a series of reorganizations, Coca-Cola had failed to spur growth. When the company got into terrible trouble, Neville Isbell had had to get back…

Words 387 - Pages 2

Samsung Case Study Essay

Project 1 Case Study Recording Artist Jay Z and Electronic Giant Samsung Team Up to Increase Sales and Enhance Brand Awareness During the 2013 NBA Finals Miami Heat vs. San Antonio Spurs game 5, Samsung ran a commercial announcing that they would be releasing recording artist, Jay Z’s 12th studio album, Magna Carter Holy Grail, 3 days before its scheduled drop date of July 4th, exclusively to Samsung users only via a mobile app for Samsung Galaxy smartphones. http://www…

Words 1351 - Pages 6

Brand and Samsung Essay

Samsung Group Case – Intro Samsung is an amazing corporate study. In just over the span of one generation, the company went from selling agricultural products to being on the forefront of global technological advances as it relates to consumer electronic products. This transformation was achieved from multiple tipping points which shaped the next level of expansion. A key transition point was the acquisition of a semiconductor business launching the company on its current technological trajectory…

Words 2804 - Pages 12

Samsung Group and Samsung Securities Samsung Essay

Samsung strategy Questions 1. Find the latest figures about the mobile phone market We can start by see the market share of smartphone in different country like: In France : In USA : In China : We see that Apple is far from being the leader in all countries, especially in emerging countries. Some countries like the United States have distributions very balanced. Finally, the global distribution is represented through this graph:…

Words 1213 - Pages 5

samsung case analysis Essay

more on manufacturing quality, technical leadership and supply chain activities. To become global SEC should have a consistent image throughout the globe. 2. Difference in marketing strategy and practices: The top management wanted to transform Samsung from a “cheap OEM” to a “high value-added products provider” but the Marketing head faced a real internal problem from his own team as the regional managers had different view point about marketing. They did not understand the basic difference between…

Words 1935 - Pages 8

Essay case study for Samsung

countries where sweatshops are prevalent like India, wages are extremely low and unfair (Arnold 20016). Samsung a multinational electronic and telecommunication company pay employees according to their ability portrayed through work accomplished ( Samsung Techwin 2015). During each year employee performance is monitored and evaluated, each individuals abilities are fairly depicted through their wage (Samsung Techwin 2014). It is said that companies that implement a performance base pay profit more as it…

Words 2391 - Pages 10

Samsung Electronics Case Summary Essay

SAMSUNG ELECTRONICS SUMMARY Under Kun Hee Lee’s leadership Samsung has risen to become the world’s leading memory producer for all types of PCs, game players, digital cameras and other electronic equipments. In 1987, Samsung was a “bit player”, years behind its key Japanese rivals. In 2003 Samsung’s memory division is bigger than that of Japanese rivals in both size & profits. The memory chip industry was expected to face cyclical downturn in 2005 and Samsung survived two previous downturns…

Words 1848 - Pages 8

Samsung Case Study Essay

Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with…

Words 6180 - Pages 25

Essay on Samsung Case Study

Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with…

Words 6158 - Pages 25

Samsung Case Essay

aseSamsung Case Write-up Student: Guilherme Filho Penn ID: 85730403 1. What are the sources of Samsung’s competitive advantage? Validate your arguments regarding competitive advantage with evidence from the case. Differentiation – There are two main sources of competitive advantage that increase the WTP for Samsung customers. The first one is the Product Mix. Samsung offer to its customers a huge variety of products, ranging from the cutting-edge technology to more basic products. It also…

Words 1020 - Pages 5