Samsung Electronics Case Summary Essay

Words: 1848
Pages: 8
Open Document
SAMSUNG ELECTRONICS SUMMARY
Under Kun Hee Lee’s leadership Samsung has risen to become the world’s leading memory producer for all types of PCs, game players, digital cameras and other electronic equipments. In 1987, Samsung was a “bit player”, years behind its key Japanese rivals. In 2003 Samsung’s memory division is bigger than that of Japanese rivals in both size & profits. The memory chip industry was expected to face cyclical downturn in 2005 and Samsung survived two previous downturns still some outside believers believed that the Chinese entry would fundamentally change industry conditions in the years ahead.
There has been a strong growth in economic importance of Semiconductor industry over the previous five decades. …show more content…
DEVELOPMENT OF MEMORY BUSINESS
Korea’s semiconductor industry started its wafer production in 1974. Kun Hee Lee, third son of Samsung Group’s founder Byung Chull Lee, bought Korea Semiconductor Company, using his own personal savings. Samsung Electronics was a producer of low-end consumer electronics goods. Kun Hee Lee merged the two companies to create global powerhouse. First semiconductor produced was the “watch chip,” used in wristwatches. From 1983 to 1985, even as global semiconductor market went into a recession & Intel left the DRAM business, Samsung allocated more than $100 million to DRAM development. At that time cost to produce 64K DRAM was $1.30, market price below $1.00. in mid 1980s Samsung built its first large manufacturing facility. To accomplish fast-paced construction, a target was set to build 4-kilometer road in 1 day to receive production equipment.
Kun Hee Lee was made Chairman when father retired. Since 1992, semiconductors had been South Korea’s largest export. In 2004, exports totaled to $25.1 billion that is 10.4% of the country’s export volume. Samsung Group exported 22% of Korea’s exports. Samsung Group represented 23% of total market value at the Korea Stock Exchange.
TECHNOLOGY DEVELOPMENT:
To design its first 64K DRAMs in 1980s with outside help the company found Micron in
Show More

Related Documents: Samsung Electronics Case Summary Essay

Final Essay

Victoria Kleinke Principles of Marketing Tuesdays and Thursdays 8:00AM­9:40AM Final Market Planning Project Paper Executive Summary : Apple Inc. is a publically traded company that focuses on designing and manufacturing upscale electronics for personal and professional use. Apple started with redesigning and modernizing the personal computer and since then has innovated electronics such as personal music devices, or MP3 players, smartphones, tablets, computer software, smartphone applications. Apple has also…

Words 2320 - Pages 10

Essay on Samsung Case Study

Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with…

Words 6158 - Pages 25

Samsung Case Study Essay

Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with…

Words 6180 - Pages 25

Essay on Apple Analysis Executive Summary

Apple Analysis Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business…

Words 2615 - Pages 11

Business Policy and Strategic Management Essay

3664 Office Hours: TU & TH Noon.-1pm TU & TH 8-9 pm (by appointment only) Or by appointment Office Hours: TU & TH 9:30am-1pm TU & TH 3:30pm-5:30pm Or by appointment Text: Hitt, Ireland and Hoskisson, Strategic Management, 7th edition Case Packet: Available at the Bookstore COURSE DESCRIPTION In this course we will learn about a firm’s business policy – from how it chooses strategies to achieve its objectives. In particular, we will work to…

Words 2543 - Pages 11

corporate responsibility Essay

employees and their suppliers. Apple have about 200 vendors which are major all over the world. With some countries, for example China, they have some concerns about the responsible activities which are both ethical and social. The industry of electronics have been facing problems such as work conditions being under paid and extended work hours. Apple has been able to show in their reports of social responsibility that they have been able to get to 92% in compliance with the normal work week of sixty…

Words 2887 - Pages 12

Visionss, Mission, Goals, Core Competencies With Respect To Xiaomi Inc.

organizations can improve business outcomes and avoid taking on unanticipated risks due to lack of foresight. Depending on the scope of an organization’s plans, a strategic planning process can look forward one, five or 10 years, or even more in some cases. Findings are often gathered in a formal strategic planning document. Xiaomi has won itself a name in the global market with its high price-performance ratio smartphones, propelling itself to the top 20 smartphone brands. With unique operational style…

Words 2167 - Pages 9

Essay on Visa: Credit Card and Visa

Visa Strategy Report Brian Shain Angel Rojo Nick Gentili April 19, 2013 Contents Executive Summary .................................................................................................................. 3 Company Background .............................................................................................................. 4 Financial Analysis .................................................................................................................... 6 Liquidity &…

Words 6729 - Pages 27

Essay on Entry into Brazilian beer market

investment decision 4. Analysis of FDI of each ASEAN nation 5. Econometric analysis of Korean FDI determinants 6. Conclusion 7. Reference 1. Introduction Recently Korean enterprises such as Samsung, LG rapidly increased the market share of labour-intensive products such as consumer electronics in the global market. The labour-intensive products are not always produced only in South Korea. Korean enterprises allocate the production and assemble process in the optimal locations such as Southeast…

Words 3016 - Pages 13

Report On Operation Management

REPORT- DELL COMPUTERS ! Table of Contents OPERATIONS MANAGEMENT REPORT- DELL COMPUTERS ...................................................1 OPERATIONS MANAGEMENT REPORT- DELL COMPUTERS ...................................................2 EXECUTIVE SUMMARY..............................................................................................2 INTRODUCTION .....................................................................................................3 BODY...............................…

Words 2416 - Pages 10