J.L.D - Samsung Smartphone Market
Smartphones are on the cutting edge of current technology. Firms are constantly competing in an effort to corner this market. Creators and innovators such as: HTC, Apple, and Samsung appear to be paving the way as consumers grapple over which product suits them the best. These companies battle constantly for market share whether it is on the ground of the consumer’s desires or in the court system with lawsuits. These smartphones are rapidly evolving into one in all personal computers with seemingly unlimited communication and organizational capabilities. One of the companies that will be the main focus of this paper is Samsung.
Although Samsung has a grip in many …show more content…
This next, and final, strategy may sound as if it is in opposition to the previous strategy but in fact it is not. The two, if manipulated properly, can benefit each other. The strategy is known as lowering prices without really lowering prices. Although at first glance this sounds contradictory it is widely seen within the cellular phone market. It first involves partnering with a cell phone carrier company such as Verizon