Neologism is used multiple times throughout the article. The name of the product, "MagnaSole, is the most notable coined word being a combination of the words "magnetic" and "sole". This example parallels how many companies name their products with catchy but corny names. When it is stated that a "form of pseudoscience known as Terranometry" assists in the sole's alignment of the foot with the Earth, the audience is to recognize that this is a false principle that can not be scientifically tested or proven. Along with Terranometry come its made-up units of measure called the "frankel", named after the supposed founder of Terranometry, Dr. Wayne Frankel of California State University. Other words and phrases like "reflexology", "vibrational …show more content…
It is stated in the second paragraph that the sole "harnesses the power of magnetism to properly align the biomagnetic field". The word "harness" and phrase "power of magnetism" are simply too strong to be used to describe a cheap product such as so. The product's purpose is over-exagerated greatly when the author states that the insoles have the ability to heal the entire body as one walks. This inaccurate conclusion shows that some marketers make their product seem a lot better than it actually