Lastly, Schlosser applies an objective tone that is consistent in order to convince American parents that companies turn the young into consumers. In the beginning, he stated “More recently, a marketing firm conducted a survey in shopping malls asking children to describe their favorite TV shows”(P.2). Schlosser states this in an objective tone in order to express that marketing firms ask for information concerning children’s favorite TV shows in an unbiased way so it can be considered a fact. He applies an objective tone to reveal to parents that marketing firms request data about children is a valid, neutral statement since his personal opinions is not expressed. Schlosser employs an objective tone to state that marketing firms desire
