Scratch & Sit: A Case Study

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II. Products & Services

Pet owners make up 62% of the US population. Many of these owners deal with full time work, travel, vacation and sometimes short notice emergencies that take them away from their home for an extensive period of time. Current solutions for pet care involve the pets traveling with their owners (inducing stress and trauma), boarding the pets (exposing them to illnesses/parasites of other animals) or inconveniencing friends/family to care for them.

Pet care has become increasingly popular lately and pet owners are finding it challenging to properly care for their pets 365 days a year due to the aforementioned reasons. Whether it is work, social life or emergencies, pet owners are always in need of a helping hand to care for their pets when they are unable to do so. …show more content…
We travel to the comfort of your own home in order to keep your pets stress and trauma free. Packages can be developed around your pet's needs including services like potty time, walks, feedings, and play time. Forming as a LLC or Limited Liability Corporation, Scratch & Sit sees a great need and desire from both civilian and military pet owners within the Enid, Oklahoma market place. Data collecting and market research have both indicated a rapidly growing desire for this type of business and Scratch & Sit intends to capitalize on this need. Having the desired location in place, the business has begun building merchant relations in order to support a wide spread line of new customers in this area. Scratch & Sit has identified its N.A.I.C.S. code to be: 812910 In-Home Pet

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