Second Life Fraud Case

Words: 581
Pages: 3

Second Life, a virtual world developed and managed by Linden Lab, allows users to inhabit in a computer-simulated environment where they can encounter real-world objects and users and events along with simulated phenomena and agents. While Second Life has a large loyal following of early adopters and users, it has been strained by slow growth and technical problems. Likewise, Second Life has been strained by the antisocial behavior and fraud that is associated with the product. Furthermore, Second Life faces a problem with finding a target market segment and platform strategy that will accelerate growth and profits for the company.
Much like what their Vice President of Strategy said about the difficulties of targeting multiple markets, it