Shark tank - Bounce mouse Essay examples

Submitted By conn337
Words: 430
Pages: 2

OCTOBER 2014

AGENDA








Introduction
People and Operations
Design and Features
SWOT
Marketing Plan
Financials
Growth Strategy

INTRODUCTION

INTRODUCTION

INTRODUCTION

EXECUTIVE SUMMARY
Mission Statement: to provide a comfortable, safe, and noise free product that allows users to relieve frustration when technology fails. Market: 314 million personal computers sold in 2013
Location: Greater Boston Area

PRODUCT FEATURES AND DESIGN

BOUNCE MOUSE
• New !
• Body – Rubber, Bendable plastic
• Durable
• Two types available.
• Tendonitis

HOW CAN YOU USE IT ?

• New York Yankees !
• Take a picture of your “Gamer” Valentine !

SWOT ANALYSIS
Strengths



First of its Kind



Ownership of Pattern



One time investment and Eco friendly

Weakness


Why will people buy ? Substitute



New and better – that’s why !



Regular vs Rubber friendly mouse pad !

SWOT ANALYSIS
Opportunities


First to market



314 million computers sold in 2013



Global reach

Threats



Technology trends



Competition

MARKETING
Communication Plan

MARKETING
Communication TARGET
5
15
40
40

CAD users
Students
Gamers
General users

• Students and Professionals aged 20 ~ 35
• Mostly Northeast, National communication

MARKETING
Communication BUDGET
1
6

Magazines

12

TV

49

15

DM
Web ads

17

Production cost
Google suggested search

• Goals to increase the sales
• One year plan from the launch date

MARKETING
Communication CAMPAIGN

• Simple & Effective
• Stressed? Grip! Bounce Mouse!

ADVERTISING PLAN
TV (30’ sec)

• Stress makes you getting old. Stress-out!
• Nationwide communication
• Z nation, NCIS and The Ellen DeGeneres show

ADVERTISING PLAN
Printed media

• Stressed? Grip! Bounce mouse
• Specific communication

ADVERTISING PLAN
Events

• CES Las Vegas
• Game Expo

ADVERTISING PLAN
Websites and Direct mails

www.bounceM.com

• Stressed? Grip! Bounce mouse

FINANCIAL PLAN
Total Capital Investment…