Thanks to the fast development of the society, the rhythm of life is accelerated progressively and rush hour changes the crowd gradually. In this case, people are less likely to spend much time on shopping in the street. However, this tendency stimulates the prevalence of online shopping.
Initially, for some customers, who have been working for a long time , they are too tired to continue shopping after work. Whereas, online shopping, which operates 24 hours a day, offers an alternative platform for consumers to shop based on their own schedules.
Besides, online shopping enables customers to compare products easily and to make a sensible decision meanwhile customer Purchasers may spend less through bargain online.. Compared to traditional methods, online shopping assists customer to find products easily and to get more information about product it quickly, because information of the product is described clearly by not only the text, photos but also some multimedia files.
This save the bother of visiting different conventional stores during which process purchasers find difficulity in remembering the products’ information like their prices and various features.. Hence, “The internet is no longer a niche technology, it is mass media and an utterly integral part of modern life," says Jonathan Carson, president of Nielsen Online. (2010 Nielsen annual report )
BIDY 1 online shopping is convenient than physical store
Online shopping makes shopping easily than traditional. Compared to shopping at the store, shopping online has many advantages. One of them is that online shopping very convenient and Punctual. It can save your some of great time.
Purchasers just need to type the key word about what they wang to find, the target (information)will appear on the screen quickly. Besides online shopping has no spatio-temporal boundary, which means that purchase can go shopping at online store, at anytime and at any place, as long as they can connect to the Internet. Shopping in the store have a lot of time and space constraints, for many consumers, especially office workers inconvenient, such as their free time for shopping in the evening, when stores that had been almost closed.
According to recent research, about 36 percent of the online shoppers purchase clothes, such as shirts, pants, jackets, and the like which are important for day to day living(BBC news 2010),this mean customers can purchase what they want to purchase.About 35 percent of the buyers purchase household products such as kitchen ware, cleaners, tools, and other stuff(bbc news 2010). By online shopping, products from all over the world can be purchased, by comparing details and prices of the items. An item which is a regional speciality (special local product)can be bought online without going in person to that location. In most occasions, the prices are lower online than at the physical stores. Meanwhile Online shoppers can send gifts to family members or friends as a surprise.Online payment provides a more convenient way for consumers who don't carry cash.
Online shopping is especially desirable to the old, the sick and the busy people who might not go to shops in person. Almost all information about the goods, including shapes, sizes and colors, is showed on the Internet which opens 24 hours a day. Hence, network marketing becomes a convenient access for purchasers’ shopping. Consumers can select the goods at home without going out , with the help of strong database that raises efficiency of purchasers’ selecting products Shopping is simplified to an action of pressing the mouse. Moreover, purchasers can finish shopping whenever and wherever, even for