Clayton M. Christensen; Willy Shih
Added on Sep 22, 2014, Purchased on Sep 22, 2014, Expires on Sep 22, 2015
Product #:7015-HTM-ENGFormat: English Web Based HTML
In this single-player simulation, students play the role of a business unit manager at a battery company facing the classic Innovator's Dilemma. Students have to manage R&D investment tradeoffs between the unit's existing battery technologies versus investing in a new, potentially disruptive battery technology. Over the course of eight simulated years, students must address a number of challenges including the timing and level of investment across both mature and new businesses, …show more content…
Recharge Time: How quickly a battery will recharge. Fast recharge time is usually a consumer benefit, especially for things like mobile phones or music players. A typical NiMH battery can be recharged in two to four hours.
Price: The cost variance of different battery types. Since small rechargeable batteries tend to come in standard form factors and output voltages, they are a fungible commodity with almost no barriers to substitution. Different battery types might require different chargers, but in general the low substitution costs make batteries a highly competitive commodity, where price is a major factor driving purchase decisions.
Interestingly, battery makers have tended to focus in relatively narrow product segments an d technologies. Disposable-battery makers have typically not become major players in rechargeables,