SMK YPKK 1 Sleman is a vocational school that belongs to a private foundation in Sleman Regency. SMK YPKK 1 Sleman opens three competency skill programs, which are accounting, software engineering (RPL), and pharmaceuticals. As a private vocational school, SMK YPKK 1 Sleman has to compete with either public or private schools of the same level. They compete to attract prospective students to join their schools.
In order to attract prospective students to continue their education in SMK YPKK 1 Sleman, the school should be able to show three essential things to compete with other SMKs. They need to rise the branding, strengthen the position of academic achievement as well as non-academic, and create characteristics or differences that clearly
