Sport Analysis Paper Sport advertisements strive to reach out to as many markets as possible but in some instances, are geared towards a particular audience. In a commercial advertising Nike’s line of football athletic wear Nike Pro Combat, the advertisement features NFL running back and superstar Adrian Peterson out-running and exerting his athletic prowess over incoming defenders down a football field. At the end of the advertisement, Peterson is seen sitting in a locker room with skin resembling that of a reptile. The commercial is depicting Peterson as an athlete who has physical abilities that are inhuman, skills that some believe only certain ethnicities possess. Nike Pro Combat is athletic gear designed for a sport whose players are predominantly black and is aimed toward a black audience. Customarily, people of African descent are associated much more with physical dexterity than they are with intellectual capability. Football is a fast paced and showy sport in which specific positions are intended to exude flair whether it be by out-juking opponents, breaking tackles or performing dazzling passes or catches. Many positions in the NFL are racially stacked, whereby players of color are placed in positions that are indicative of speed and agility like a running back or wide receiver and Caucasians are situated in positions that are representative of accuracy and precision like a quarterback. Adrian Peterson is a man of color and plays running back for the Minnesota Vikings. Due to the racial ideology in the United States, blacks are believed to possess particular traits that exceed those of European descent. Racial ideology ties in to why a vast majority of running backs are black at the college and professional levels. The advertisement is distinctly aimed toward African Americans because it highlights a black player who plays the position for a sport that is dominated by this ethnicity. Moreover, about halfway through the commercial, the opposing white coaches, cheerleaders and defenders watch in disbelief as Adrian Peterson runs into the end zone and scores the winning touchdown. This segment implies a sense of superiority and empowerment over the white individual. It generates the assumption that the athletic…
Social Psychology Paper
Kelli R. Sumpter
January 19, 2014
University of Phoenix
Social Psychology Paper
Social psychology is knowledge to have. This knowledge can explain why people behave the way they do in different settings such as social settings, work settings, and home settings. When using this knowledge to look into teenagers actions, it can explain actions in adolescences. Looking at Sarah’s actions,…
Is Globalization Working?
David Singh Grewal*
Why Globalization Works, Martin Wolf (New Haven: Yale University Press, 2004),
416 pp., $30 cloth, $18 paper.
In Defense of Globalization, Jagdish N. Bhagwati (New York: Oxford University Press,
2004), 320 pp., $28 cloth, $15.95 paper.
he economic globalization of the 1990s did not go uncontested, either
politically or intellectually. Public protests against the WTO at the
Seattle Ministerial Conference in 1999, and later in Genoa, Cancun…
Fantasy sports are still a relatively new genre of sport. Most of the research and studies regarding the industry are currently taking place and most of the information is still being processed. This study examined the fantasy sports industry by dividing it into four major themes. The exciting development of fantasy sports over the years, the sociological and psychological motives behind participation in fantasy sports, the gambling and business sides of the industry…
Sport Development as process of Social Change
SM 487 Dr. Jones
Throughout the article Green (2008), highlights that for as long as sport has been around it has always been seen as a way to enhance the development of youth by establishing values for children at an early age. Additionally, sport has the power to bring people together, which in turn establishes peace and understanding. Coubertin (2008) states that in the late nineteenth century…
White Paper 1
Throughout the United States, children of all ages are becoming more involved with sports. Children who are actively engaged in sports will more than likely become more competitive and will dream of one day playing at the professional level. As these kids become teenagers, they will work endless hours on the court, field, golf course, etc. to reach their goals of playing at a higher level. Title IX has given more opportunities to both men and women through high school and college…
Competitiveness in Youth Sports
Karen Clark, Starr Walker, Danielle Veney
February 25, 2013
Competitiveness in Youth Sports
Sports are way for young adults to exercise and build character. Two vital components among sports today are the love of the game, and a competitive spirit. It is these two components that enable children to learn many values that will aid. Sportsmanship, fair play, and integrity are just a few of these values. Finding a balance between…
Secretary of Labor for policy, Daniel Patrick Moynihan, a member of the Kennedy
administration, dedicated himself to formulating national policies that would eventually become
the War on Poverty. In 1965, he released his research paper The Negro Family: The Case for
National Action AKA The Moynihan Report in which he focused on the deep issues that innately
stemmed from the lack of a nuclear family in the Black community. He says, “At the heart of the
deterioration of the fab…
C H A P T E R
Social Media in Sport
Chapter 12 Social Media in Sport
• Rapid growth of social media enables sport
marketers to have more direct
communication with fans.
• Social media followers are far more
numerous than traditional team opt-in
– Some professional sport teams have Facebook and
Twitter followings in the hundreds of thousands.
Why Is Social Media
Valuable in Sport?
• It builds an audience of fans to interact with
that is what was meant here by “celebrity activation”. I am thinking it has something more to do with the celebrities that come to the event and expect to have things set up so that things go smoothly. All things one may have to think about with a Sports Marketing career. Basically what I hope to gain from this course is a more specific look at what a lot of the job descriptions are trying to tell us. I have such a basic understanding at this time and would really like to delve deeper to understand…