Agent/Broker: Union Liquor Company in Chicago
Factors Suggesting Type of Intermediary to Use
Merchant Wholesaler: Standard, Simple, High, Frequent
Agent/Broker: Custom, Complex, Low, Infrequent
Channel Functions:
Transactional Functions: Contacting/Promotion, Negotiating, Risk Tasking
Logistical Functions: Physically distributing, storing, sorting
Facilitating Functions: Researching, Financing
Service Functions: Repairing, Warranty
Channels for Business and Industrial Products
Direct: Producer…
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